Insights
MTB Events: Why Many Races Work… But Don't Build Anything
MTB events are a strategic tool for positioning bike destinations, but they are often used without a clear vision...
MTB events are a strategic tool for positioning bike destinations, but they are often used without a clear vision...
The role of mountain bike riders has changed profoundly: today they are no longer just athletes, but also active communicators on...
Communicating MTB destinations has become central to bike tourism marketing, but a clear strategy is often lacking....
Superenduro MTB returns in 2026, but Alberto from RITM is just the starting point because the topic...
E-MTBs dominate the market, but they're failing to create a real community: a limitation that risks weakening the entire ecosystem...
A new mountain bike is fascinating because of its perfection, but it's only with time that a bike becomes truly "lived in".
Why is spring one of the best seasons for mountain biking? Trails, races, nature awakening, and excitement...
Is it better to lighten the bike or increase watts? We analyzed the true value of 1 kg between modern XC (1000 m...
The bike industry crisis isn't the sector's only problem. High prices, a decline in events, and a decline in competitive cycling are putting...
The increasing power of e-bikes is redefining the MTB world. Market, racing, community, and the future: a critical analysis of what we risk...
E-MTBs are becoming increasingly more powerful, with motors and levels of assistance that, according to Enrico Guala, represent “the hunt...
A winter e-MTB exploration above Alpe Camasca: cold, silence, and new trails on the western side of Lake Orta. The story...
The MTB crisis in 2025 and the challenges of 2026: high prices, fewer riders, and the need for...
A mountain bike ride at sunset, the Saturday before Christmas: the silence of the woods, the cold air, the fading lights...
An analysis of the cultural and economic impact of Red Bull Rampage and how it affects the perception and development of mountain biking.
Cycling in the rain is a unique experience that many avoid, but which actually gives special sensations
With the recent conclusion of the Olympic Games, we find ourselves in a phase of reflection and assessment to understand what kind...
In history there are moments in which evolution has made leaps forward that have radically changed our habits,...
I have always thought that this was a very particular time of year, in which the general conditions managed to create the...
In the United Kingdom, cycling has gained a lot of popularity: not only thanks to the pandemic. But now there is a decline.
The world is constantly changing: 2024 will be a tough year for many physical stores. But even online doesn't...
Automatic gearbox, ABS brakes, connection with APP for engine mapping: but is it the right direction?
The alarm was raised this summer when a group of bikers was handsomely fined in the Lessinia Park: mountains between...
If you are a beginner, and have rented a rental bike, please don't make these mistakes!
The sales momentum experienced by the industry has raised expectations for the coming years. At the same time, the market…
The international season ended with the Enduro of the Nations of the Final but our analysis raised a fuss ....
The international season ends with the Enduro of the Nations of the Final. It's time to do an analysis of the competitive situation ...
The idea of unifying all off-road disciplines leads the UCI to create (again) the Marathon World Cup in the ...
The first Italian Gravel Championships were held in Argenta (FE) which saw the victory of Samuele Zoccarato (Bardiani ...
Changes are always scary: many people are skeptical about the transition of the MTB to the Discovery Sports group and Eso ...
Because in skiing women compete on courses designed for them and in the Downhill no?
Our point of view, and some ideas, to guide you in choosing the correct mountain bike, or e-mtb.
Our point of view, and some ideas, to guide you in choosing the correct e-bike.
The best cheap mountain bikes under 1000 euros. Here are some of our tips.
The best cheap mountain bikes under 500 euros. Not easy...
The usual unfiltered section of our Kom Cruise.
National races must follow the international trend and increase the level of technicality to improve the level of our ...
How many times have we heard, or read, this sentence. I want to start like this: No, bikes don't cost like motorcycles!
Because you don't see more Swedes in the world cup downhill? Let's take a dip in the past.
The next time you go to see a race, find out who is the forerunner before running carefree along ...
From the movie "Dig Deep" to "Kaleidoscope, see things differently": the evolution of a professional BMXer who with his creativity and ...
The Petropolis track is very demanding and technical. Certainly the bar is being raised in the cross country... maybe too much?
With the change of time, the opportunities for all bikers increase. Finally it is not necessary to wait for the weekend to ...
Going out when the sky threatens rain and the clouds hide our usual panorama is a priceless experience
MTB as an elixir of life. this is the cornerstone of our passion. those who ride live better and ...
MTB has changed over time, from the first Rampichino to today's bikes, the steps forward have been evident. but...
Why does an outing in the high mountains in a winter environment give you more emotions? Colors have a particular value,
The news of the launch of Specialized's e-commerce platform has opened a very heated discussion on social and other ...
How has the way of approaching the different MTB disciplines changed? now more and more athletes are able to be competitive in ...
How has the world of Cross Country changed in recent years? From a technological point of view, 2022 will be remembered as...
