A few months ago I received a Mail, I open it and the image showed a double-breasted boy who was climbing the Matterhorn. Shocked by this photo I immediately think it was what I was looking for. For some time I had imagined going out of the classic MTB patterns, shorts, t-shirt, cold weather shell, helmet, gloves, etc ... all excellent garments, but observing the images of the guides of the early twentieth century I saw that the mountain was approached with style , the traditional uniform is still today of absolute elegance.
A bit for fun, I contact their marketing department describing the project to tell about mountain travels with an unconventional style, looking for the elegance of a tailored garment. This is how the collaboration with Traiano Milano was born, which will bring some #dirty elegance videos, of which this is the first, combined with mountain services with an unusual image for our target, a game of roles that wants to entertain and play down a little ', making fun of ourselves, because let's face it, we are all a bit poser ...
But who are the guys from Traino Milano?
We will play a little with these schemes, but they are a young royal company, which wanted to combine the technical materials of sport, with the tailoring class of made in Italy. Starting from elastic and comfortable materials, they wanted to re-propose them in a top Manager key, because even in the office, if you are a little more comfortable, you make it better. Here's how it was possible to make our little game without destroying jackets or pants. This is how the title that will follow us throughout this #dirtyelegance adventure was born.
