Canyon Bicycles has announced that Stefan Wyman will join the company as Head of Sports Marketing, tasked with nurturing and strengthening relationships with world-class athletes, pro teams and ambassadors.
Wyman brings over 20 years of experience in the cycling industry to this role. From owning and managing professional cycling teams, to working for component suppliers, Wyman has an enviable record of success in the street, gravel, cyclocross and MTB markets.
The last period spent at the sports marketing agency Rasoulution allowed Wyman to create brand activations with world-famous athletes such as Fabio and Gabriel Wibmer. He joins Canyon to leverage this experience, leading the company's sports marketing approach and driving activations with customers, partners and fans.
Stefan Wyman, Head of Sports Marketing: “Canyon is one of the most innovative and inspiring bicycle brands in the world. I want to make sure our superstars - our teams, athletes and ambassadors - feel this innovation, are excited about our bikes and with them are inspired to achieve incredible performance, making cycling even more exciting.
Simon Summerscales, Head of Marketing and Brand: “Stefan's appointment helps us raise the stakes in our ambition to inspire people to lead. His extraordinary experience will be a strong asset in building partnerships that work on both sides. We are constantly looking for new ways Canyon athletes can inspire our audience. In his new role, Stefan will make sure to work with the right athletes in the right ways to create compelling, authentic and inspiring narratives around our bikes and our proud innovative, performance-oriented identity.
