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Deny Gravity: the new Haibike Brand Camping

Throughout its history, Haibike has always loved impossible challenges. It's in his DNA to push the limits in the world of e-MTBs.


The first challenge for Haibike was to create something that didn't exist, the last is to go against the laws of physics by defying gravity!

Source: press release

With the new brand campaign, Haibike explores the HYBE, LYKE and ADVENTR models, focusing on the theme of challenging gravity. An irreplaceable element for two-wheel lovers, gravity is at the same time the best friend and, sometimes, the worst enemy of those who cycle. Haibike e-MTBs are the definitive solution to free yourself from the weight of gravity.

  • Are you looking for a competition to do? Take HYBE
  • Do you want to feel the freedom of light? Try LYKE
  • Chasing your next adventure? Choose ADVENT

Each model represents a different approach to ePerformance. Whether a sporty, lightweight eMTB for climbing and descending, a race-ready eMTB or a trail-commuting bike.

Ready for 100% ePerformance, ready to defy gravity! DENY GRAVITY!



Written by

[email protected] Mountain bike travel editor and expert. Chiropractor and personal trainer, for years following some of the strongest national interpreters of enduro mtb.

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