The first challenge for Haibike was to create something that didn't exist, the last is to go against the laws of physics by defying gravity!
Source: press release
With the new brand campaign, Haibike explores the HYBE, LYKE and ADVENTR models, focusing on the theme of challenging gravity. An irreplaceable element for two-wheel lovers, gravity is at the same time the best friend and, sometimes, the worst enemy of those who cycle. Haibike e-MTBs are the definitive solution to free yourself from the weight of gravity.
- Are you looking for a competition to do? Take HYBE
- Do you want to feel the freedom of light? Try LYKE
- Chasing your next adventure? Choose ADVENT
Each model represents a different approach to ePerformance. Whether a sporty, lightweight eMTB for climbing and descending, a race-ready eMTB or a trail-commuting bike.
Ready for 100% ePerformance, ready to defy gravity! DENY GRAVITY!
