Trek announces the creation of Trek South Europe, in order to reduce costs and improve competitiveness in Europe.
Source: press release
The headquarters of the new subsidiary has been established in Madrid and will be led by Olivier Pelous, who over the last ten years has carried out the integrations of Spain and Portugal into Trek Iberia and from 2021 the creation of Trek South West Europe, incorporating the market management French.
According to Harald Schmiedel, VP Trek Europe: “I would like to thank Davide Brambilla for the excellent work he has done over the last 14 years. Davide opened the Trek branch in Italy, led an excellent team and created a strong network of resellers committed to the future of our brand."
We are excited to bring the experience and energy of the South West European team, together with the successful Italian team, to consolidate the brand in all four countries,” said Olivier Pelous, General Manager Trek Southern Europe. “With this merger, Trek aligns its organizational structure to offer the best possible service to its dealers and focus on the brand's customers – Olivier Pelous
