Why are you driving?
This is the question that Jim Heeney, marketing manager at Giro Sports, has long asked more than twenty top gravity runners from all over the sport during two epic sessions, one in Pacific City, OR, and the other at Unity Woods. , Manchester, United Kingdom.
Source: Giro Sports Design
Regardless of the discipline, these riders are in an inspiring position and when you ask them why they ride, you get a predictably wide range of reasons.
What is obvious is that our athletes inspire us. Whether it's the blazing speed of the Enduro World Series, the terrifying technicality of Red Bull Formation & Rampage, the precision of slopestyle or the raw and genuine creativity of playing on dirt jumps and groomed trails, the vision that feeds their lives manifests itself. in their guide.
And just as they inspire us to drive, they inspire each other to improve.
Inspiration, dedication, community, individuality, expression, camaraderie, passion, friendship, joy, pain, endurance, vision .. Why do you drive? (Just because).
Credit to: Alex Volokhov, Brendan Howey, Carson Storch, Darren Berrecloth, Kurt Rises, Reed BoggsRhys Verner Richie Rude, Kasper Woolley, Warren Kniss, Emil Johansson, Josh Bryceland, Dear Gehrig, Max Nerurkar, Josh Lewis, Sam Cofano, Veronica Sandler, Sam Hochenhull, Bex Barona, Adolph Silva, Dan Paley and Florian Nicolai.
