The first appointment of the Social Ride, a format by Marco Aurelio Fontana for Redbull.com, was epic. The ride with the mountain bike champion on the Elba Island exceeded all expectations, as demonstrated by the video recap published today on www.redbull.com/socialride.
The idea of a ride open to all on one of his favorite routes was born from the desire of the Prorider with the Red Bull helmet to meet his community and has proved to be a winning format since the first appointment on Easter Monday on the island. tuscany paradise of clawed wheels. The harbinger of bad weather did not stop Marco's followers who responded enthusiastically to his call. The colorful and heterogeneous group led by the instructors of the Costa dei Gabbiani Mauro Cottone and Davide Finetto, traveled the beautiful trails of the Tenuta delle Ripalte in Capoliveri, a place of rare beauty.
The all-mountain route chosen by Fontana brought the group to the top of Monte Calamita, along the red earth paths of Poggio Polveraio, up to the suggestive and unusual Capoliveri mine, ending with a barbecue on the Remaiolo beach. A day that will remain etched in the memory of those who have had the good fortune to participate in this absolute "first".
«I am very happy that the concept has taken shape and even more so seeing that my first goal has been achieved. Introducing my bike, the places where I love to ride and have fun. Seeing the faces, expressions and smiles of the people who toured with us on Elba was emblematic, all speechless by the context and the paths. I can't wait for the next ones ».
The journey of the Social Ride with the Scuderia Fontana standard bearer continues in Trentino, in Val di Pejo, on June 22nd on the E-enduro trails; in the enchanted valley of Livigno, on the bike parks between Mottolino and Carosello 3000 on 20 July; and in Val Trebbia at the end of September. Stay tuned on the page www.redbull.com/socialride and on the social channels of Red Bull and Marco Aurelio Fontana for details on the individual stages.
