Trek Bicycle is ready to announce the opening of its new Trek Stores on the Italian territory at the same time nationwide. Indeed, on Friday 2 December, starting at 17.30 Trek invites all enthusiasts of the two-wheel world to the Grand Opening which will be held at the 4 brand new points of sale for an inauguration in grand style.
Source: press release
Above all, these Trek Stores want to be a new concept of customer approach: hospitality, product availability, direct contact with customers and 24-hour assistance on all types of bikes are the foundations from which Trek wants to start to build a new idea of shop increasingly oriented towards meeting the needs of every bike enthusiast.
During the inauguration party which will be held in the new sales outlets in Bergamo, Massa, Arezzo and Verona, there will be the opportunity to view all the novelties of the American brand, try your luck with the presence of prize games and the opportunity to meet up close some leading athletes of Team Trek – Segafredo, who will also be available to answer questions from those present during an aperitif offered by the various shops.
Elisa Longo Borghini, winner of this year's women's Paris-Roubaix, will be the guest of honor at the Trek Store in Bergamo, while her teammate Elisa Balsamo, 2021 world road champion and winner of the 2022 Italian championship, will attend the Trek Store in Verona. Giulio Ciccone, winner of one of the most important stages of the last Giro d'Italia, will be able to be met in Arezzo, while one of the most promising youngsters in Italian cycling will be present at the Trek Store in Massa: Filippo Baroncini, former Under 23 world champion.
The Grand Opening will be held simultaneously in the 4 new stores that will be officially inaugurated on December 2nd, starting at 17.30pm. Admission is free and open to all who wish to participate. These are the addresses of the stores:
-TREK BICYCLE BERGAMO: Via Provinciale 21, Lallio (BG)
GUEST: ELISA LONGO BORGHINI
-TREK BICYCLE MASS: Via Roma 5, Massa (MS)
GUEST: FILIPPO BARONCINI
-TREK BICYCLE AREZZO: Via Fiorentina 59, Arezzo (AR)
GUEST: GIULIO CICCONE
-TREK BICYCLE VERONA: Via Roveggia 124/126, Verona (VR)
GUEST: ELISA BALSAMO
