THOK E-Bikes announces the “Powered by THOK” rallies: a series of events throughout 2024 in which the THOK team and e-bike enthusiasts will be able to meet to “give back” together and share experience, adventure but above all passion.
Source: press release
As with the "THOK fRIDEy" and the "XMas Ride", the events organized on the occasion of last Black Friday and the Christmas holidays (in which more than 120 enthusiasts took part each time), the rallies will be open to all: owners of bikes from other brands as well as bikers of all levels.
The main objective of THOK, in fact, is to promote the use of e-mtb in general, mainly to give support and life to the movement. The company's intent is to let as many people as possible experience and appreciate the experience of e-riding, demonstrate how the e-bike is a means of aggregation, fun and extremely democratic, as it allows everyone to approach the fascinating world of MTBiking.
The brand has always been known for its desire for contact, for its propensity to eliminate distances with those who pedal. Hence the idea of "giving back" together with owners of THOK bikes or other brands, whether they are experts or novices. Keywords: fun, sharing and leisure.
The “Powered by THOK” rallies are a proactive initiative, which comes from a company with strong cycling know-how and above all, an enormous and consolidated technical background, considering that the Alba brand was among the pioneers of the sector Italian e-mtb.
Furthermore, the THOK team is made up of true bike enthusiasts, a team that works with passion in a sector that they love and respect, because they are users of it firsthand, not only as e-mtb manufacturers but above all as active consumers of the electric vehicle and therefore understands and shares the needs of bikers.
Depending on the locations and dates, members of the THOK staff will participate in the rallies, including CEO Stefano Migliorini, former MTB and BMX champion, and Pippo Marani, world-famous Italian trail builder, a cornerstone of MTB in our country.
Below are the dates and locations of the meetings.
The calendar may undergo changes, we suggest checking the new Instagram page for updates @thokebikes_italy, or on the site www.thokbikes.com, where you can also subscribe to the newsletter.
2024 THOK MEETINGS CALENDAR
- April 21: Gaiole in Chianti (Siena)
- 19 May: Fanano (Modena Apennines)
- 23 June: Monti Berici (Montecchio, Vicenza)
- 22 October: Sant'Antioco (South Sardinia)
The rallies will be organized over one day, normally on Sunday, the routes will be accessible to everyone and will include refreshments along the route. For those registered for the event interested in more technical and challenging rides, it will also be possible to participate in the "Performance First" outing with Pippo Marani on Saturday afternoon.
The required participation fee will be €30 and will include a Sunday tour accompanied by guides, refreshments along or at the end of the route and the possibility of riding “Performance First” with Marani in the afternoon before the event.
The two traditional events of THOK fRIDEy (30 November, location to be confirmed) and the Xmas Ride, on 21 December in Alba will also be added to the dates of the meetings.
The company has also announced the dates of the THOK Tribe, the famous event which sees the THOKers, i.e. the owners of the THOK and Ducati e-mtb accompanied by friends and family members.
The sixth edition will be held on 8 and 9 June at a still secret location, which will soon be revealed. In 2023, 450 THOKers from all over Italy participated, including THOK ambassadors, including Stéphane Peterhansel, Dakar legend, and his co-driver Edouard Boulanger.
For information on all events, tel. 349 3634908 or email to ppgad@pucrs.br
