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Dolomiti Paganella Bike Area becomes "Powered by PIRELLI"

The 2022 season of the Dolomiti Paganella Bike Area starts more charged than ever, with an important news for all bikers. PIRELLI, a leading company in the production of tires, has chosen the Dolomiti Paganella Bike Area as a strategic partner and part of the development of the gravity segment.

DPB_logo2022_PIRELLI_OK (1) White

The Bike Area guides, the Patrols and all the rentals have tried and appreciated the features of the renewed Scorpion Enduro and E-MTB range. It will thus be possible to see, touch and try, throughout the season, the many new features of the Scorpion ™ family.

Source: press release

The Bike Area during the 2022 season will be periodically chosen by Pirelli for bike tests, product launches, rides with Pirelli team athletes and international ambassadors.

In case of a puncture, whatever tire you mount, do not worry ... in addition to the spare material that you will surely have with you, there will be the Bike Patrol, the "guardian angels" of the Bike Area, who will reach you and give you support: Pirelli in fact, it will provide the necessary materials for bikers in difficulty along the routes.

A strategic partnership: days of fun and passion await you, in any type of weather and background, sliding or rocky, sometimes with a little mud or some slippery roots. Always in safety and with a team at your disposal full of suggestions, including technical ones (such as the correct setup of the inflation pressures) to enjoy the descents to the fullest by trying the exceptional performance of Pirelli tires.

“The partnership with Pirelli gives us the opportunity to work with one of the most important Italian brands in the world and to undertake a development path in absolute synergy. We are confident that our desire to continue to invest and innovate in the network of tracks, combined with the history, skills and reputation of the Pirelli brand, truly represent a successful "mix". Luca D'Angelo Director of APT Dolomiti Paganella declares.

“We are delighted to have entered into this collaboration, which is part of a broader innovation project that Pirelli is leading in the MTB segment. The update of the range is one of the most important innovations of this year for Pirelli Cycling, and in the development work we are supported by the champion of downhill Fabien Barel. Dolomiti Paganella Bike, recognized as one of the main Alpine Bike Areas, will certainly be an interesting workshop to bring bikers closer to our tyres”. Says Dario Gnali, Pirelli Brand Specialist.



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