Vittoria announces the creation of the Cycling Innovation Center with Bike Park - a center for innovation in cycling with bike park - and the expansion of the warehouse at the main headquarters in Brembate (Bergamo). With the 10 million euro investment, the Vittoria Group headquarters will expand from the current 10.000 to 40.000 square meters.
Source: press release
By 2022, Vittoria will open a unique research and development center where sustainable technologies, materials and processes will be tested with the aim of constantly improving the performance of bicycle tires. The adjacent bike park, equipped with special tracks and structures, will be equipped with measuring instruments capable of detecting the behavior of the tires on any type of terrain and in any weather condition.
The Cycling Innovation Center with Bike Park will be available for Vittoria's partners - bicycle builders, professional teams and athletes - to try out different tire combinations and to collaborate on research and development projects. The Bike Park will also be open to the public with the aim of spreading the passion for cycling and accompanying cyclists towards new adventures.
At the same time, Vittoria will double the warehouse capacity to support the growing demand. It will be a further step in the program to increase production and logistics capacity that involves the entire company. These investments will enable Vittoria to serve the premium bicycle tire market excellently.
Vittoria is a leading brand in high-quality tires for road and off-road bicycles, as evidenced by the victories achieved in 2020, including the Tour de France and La Vuelta with Corsa tires and the UCI MTB World Championship with Barzo tires.
In 2021, Vittoria will continue to support numerous UCI World Tour professional teams. In addition, Vittoria will support the mountain bike world by sponsoring the Enduro World Series and the Santa Cruz FSA and Team Absolute Absalon-BMC teams.
Stijn Vriends, President and CEO of the Vittoria Group commented: "We are proud of this further investment in Italy, where the history and innovation of cycling meet. The Cycling Innovation Center & Bike Park is an example of the typically Italian passion for creativity and innovation. With this investment, we will continue to create the most advanced bicycle tires on the planet!"
