Canyon Bicycles GmbH ("Canyon") announced a strategic equity investment by LRMR Ventures, the business group of global basketball icon LeBron James and Maverick Carter, and by SC Holdings, a US-based private equity firm United which deals with market leading brands.
All the info of the agreement here
E Christopher Blevins, during the last XC World Cup stage in Snowshoe (report here) take out this "pass" behind the back typical of an NBA professional 🙂