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The British brand Whyte arrives in Italy

The British bicycle brand, a cult object among off-road enthusiasts, lands in our country with a selected selection of performance-oriented e-MTBs.

E-180 WORKS_Action (2)

Refined aluminum frames with a refined geometry combined with a Bosch engine, Whyte mountain bikes will be appreciated by the Italian user because they are demanding and attentive to technical details.

Source: press release

Known above all for being a mountain bike company with a strong vocation for technological evolution, Whyte is preparing to enter the Italian market, sure of finding an audience of enthusiasts capable of appreciating the technical and technological qualities of its e-bikes. In fact, since its foundation, Whyte has placed the continuous improvement of the chassis at the center of its research and development, both in terms of materials and geometries. And it is precisely for the latter that the e-mtbs of St. Leonards on Sea (south of London) have become famous in the gravity world, thanks to the frame design which has a lower than average center of gravity, all in favor of stability and smooth driving. Furthermore, in a market dominated by carbon frames, Whyte has shown that aluminum can also become a viable solution again. They are a new Text Block, ready for your content.

E-180 WORKS_Action (3)

The company founded by Jon Whyte, a former Formula 1 design engineer, will be distributed by Merida Italy, with its own independent sales network in selected points of sale.
«When we were offered the possibility of distributing Whyte, we immediately considered it an opportunity to be seized, because those who work in this market know the value of the brand and its bicycles for true connoisseurs - commented Paolo Fornaciari of Merida Italy - and we are convinced that the Italian market will be able to grasp the quality of a series of e-bikes studied in detail and positioned in the high end of the market».
In these two decades, the Whyte production has diversified to also include gravel and commuter models, but the agreement with Merida Italy provides, in this launch phase, for the distribution of top-of-the-range e-mtb models.

In particular, the latest generation of Whyte bicycles includes among the proposals the E-180 WORKS, a full suspension e-mtb aimed at the world of gravity and, in detail, for those who practice enduro: suspension 180 mm front / 170 mm rear, 6061-T6 aluminum frame and Bosch Performance Line CX Race Limited Edition motor – the first ever race-specific production motor – with 750Wh battery. Like all the company's products, the E-180 WORKS comes from a research and development process based on the long experience gained in the racing world, on the most demanding enduro courses in the world. Proof of this is the motorsport-inspired design with a very low center of gravity, which optimizes the distribution of battery and motor mass within the chassis in order to enhance handling and driving performance.

The Whyte E-180 WORKS e-mtb

Bruno Zanchi
Bruno Zanchi (2019)

The racing and commercial testimonial of the British brand in Italy will be the expert from Bergamo Bruno Zanchi, who will ride Whyte in e-enduro competitions. Ex pro mtb, specialty Downhill, boasts the world and European titles as a Junior in 1991, a stage of the World Cup (in Sweden) and another European in 1988. Testimonial in line with the company's DNA, since Whyte has a first class racing background level: many results achieved on the track, but 1997 stands out above all, when a bicycle designed by Whyte becomes the first full suspension in history to win a UCI World Cup race cross country.



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