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SMITH announces a partnership with the Santa Cruz RockShox Pro XC Team

Smith is pleased to announce its partnership with the Santa Cruz RockShox Pro XC team as the official helmet and goggle supplier for the 2023-2024 seasons.

luca braidot smith santa cruz rockshox (9)
Cyclist with helmet and sunglasses, ready for the outdoors, in the snowy mountains, in professional style.

Luca Braidot, two-time winner in the 2022 World Cup and runner-up in the overall, Martina Berta, four-time winner of the Italian National Championship and winner of the 2019 World Cup, Sara Cortinovis the Italian National Championship title and a growing future, and the The latest addition to the squad, 2021 Italian national champion and two-time World Cup winner, Nadir Colledani, are the team members.

Source: press release

Complementing their kit, Smith outfitted the team with the Pinnacle Trace helmet, offering full Koroyd® coverage with MIPS® for lightweight, energy-absorbing, ventilated impact protection. During training sessions, the team wears the versatile low-profile Network helmet. Both helmets are designed for maximum integration with Smith goggles for maximum comfort, ventilation and storage convenience. The team will wear several styles of interchangeable lens sunglasses this season, including the new Momentum and best-selling Bobcat frames. Both models feature Smith's ChromaPop™ lens technology that reveals natural colors, increased visual clarity and greater object definition.

Off the bike, Santa Cruz RockShox Pro XC team members can choose Smith lifestyle sunglasses that fit their personal style, including new Lineup, XC and Aveline frames.

As XC mountain biking continues to grow in popularity, Smith is committed to supporting the community of enthusiasts and athletes in every aspect of the sport. We're thrilled to partner with the Santa Cruz RockShox XC Pro team who share Smith's values ​​of leadership with performance and style, on and off the bike. We look forward to an exciting and successful season for the team – said Taryn Ryan, Smith's Global Head of Marketing.



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