Simon, a native of Rome, began his career in the bicycle industry in 2004 as a journalist and photographer for many Italian and international magazines. Simon's professional experience includes managing a World Cup Dh racing team and managing PR and photography for the Superenduro racing series which takes place in Italy. Having moved to SRAM in 2009, Simon mainly managed relations with the European mountain bike media.
“Simon's experience and his“ background ”will bring a further improvement in image and communication for Sram's global market. We are proud to have it in our SRAM Colorado Development Center in Colorado Springs ”-. words by Elayna Caldwell, SRAM MTB Brand Director.
“I am honored to have the opportunity to take such an important step in my professional growth within SRA. The brands I am starting to work with, RockShox and Avid, are at the forefront of innovation in cycling products and are a great asset to the whole world. Now I try to work closely with product managers and the Global Marketing team to push the success of these brands even further. ”- Simon Cittati said
