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SIDI presents the 2027 innovations at the Maratona dles Dolomites

The brand will be at the Maratona Village from July 2nd to 4th to unveil next season's collection in an exclusive preview.

SIDI_booth 2
SIDI_booth 2

SIDI announces its participation in the ª 39 Marathon in the Dolomites, one of the most prestigious and attended amateur cycling events in the world, scheduled for Sunday 5 July 2026. 

Source: press release

In anticipation of the famous event, from Thursday 2nd to Saturday 4th July in the town of San Leonardo in Val Badia, the Maratona Village will liven up the days leading up to the granfondo with stands, music and events that every year attract thousands of enthusiasts from all over the world. In this context, SIDI will be present with its own exhibition space, where the public will be able to discover the brand's next collection in an absolute preview: inside the booth the models and technical solutions of the next season will be displayed, offering visitors direct contact with the latest news from the SS27.

For the occasion, SIDI experts will be at your complete disposal to guide visitors through the new range, revealing the technical details and features behind each shoe. In particular, visitors will be able to discover the innovative Millennium Fit, the fitting system entirely designed and developed within the brand's laboratories, and which will be integrated into all models of the collection redefining the brand's standards of comfort and performance.

SIDI's presence at the Maratona delle Dolomiti confirms its commitment to supporting the most representative events on the national cycling scene and to strengthening its dialogue with a community that shares the values ​​and passion for sport that have always distinguished the brand.



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