Giuseppe Bigolin, President of Selle Italia: «We are expanding our range of action, as we did in 2016 with Selle San Marco, with a company that has always believed in technological development, style and Made in Italy. Just like us».
Source: press release
Founded in the 1970s by Celestino Vercelli, who decided to create Vittoria at the end of his career as a professional cyclist, the company has gained the favor of elite athletes over the years thanks to the quality of its cycling shoes, protagonists on the roads of the Tour de France and major cycling competitions.
Today, the Selle Italia company of Asolo is pleased to announce that the Vittoria Cycling Shoes brand has become part of its group.
"The Italian economic fabric of cycling has grown thanks to companies that, from the intuition of their founder, have worked on the continuous technological development of the product and a stylistic imprinting typical of Made in Italy - says Giuseppe Bigolin, president of the Selle Italia group - and this history of values and hard work unites our companies: Vittoria is a brand that has been able to carve out an important space for itself in the cycling footwear sector".
Since its foundation in 1976, Vittoria has reached the heights of international competition thanks to names that have written important pages in the history of modern cycling, starting with Stephen Roche who in 1987 signed a historic triptych: Giro d'Italia, Tour de France and World Championship.
But it is in the name of Marco Pantani that the history of the two companies is intertwined, because the Pirate achieved the great triumphs of the 90s wearing Vittoria shoes and pedaling on Selle Italia.
"We wanted to seize not only a market opportunity, but we also let ourselves be guided by the heart, because we believe that the development of new technologies in the wake of our Italian tradition can be the winning strategy in the near future, also integrating it with the scientific nature of the idmatch brand - underlines Riccardo Bigolin, who represents the second generation in Selle Italia. We aim to meet the challenges of tomorrow's market, working on the synergy between our realities, where Made in Italy remains the key to success".
The Vittoria brand shoe collections range from road cycling to triathlon, from mountain biking to the gravel world, including a line dedicated to lovers of new vintage.
The year 2025 will be an important moment in the history of the Vittoria Cycling Shoes brand, because it will become part of the Selle Italia group, which already owns Selle San Marco and idmatch.
For more information: www.selleitalia.com
