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Sellaronda: after the world championship comes theALPS Award


Source: press release

For the Südtirol Sellaronda HERO and the Sellaronda MTB TOUR 2015 is the year of consecration with the world championship version of the race and the tourism aspect of the competition. The prestigious theALPS Award 2015 was awarded today in Moena in Val di Fassa for the double mountain bike project in the Dolomites. The idea of ​​the innovative touristic product of the Sellaronda MTB TOUR, promoted worldwide by the Südtirol Sellaronda HERO, did not leave the jury of theALPS Award indifferent, who chose this project among a shortlist of 24 projects related to the world of cycling carried out in alpine arc.

Selva Val Gardena (BZ), 8 September 2015 - And after the consecration of the UCI Marathon World Championship, 2015 gives another great satisfaction to the Sellaronda HERO. In fact, today is the news of the victory of the interregional project Sellaronda MTB TOUR / HERO born in 2008, of the prestigious theALPS Award 2015, won against other 23 "alpine" pretenders, already reduced to five nominations by a careful jury in view of the ceremony of award ceremony.
A success that further underlines the goodness of the project, already widely "married" by the public: from the 120 bikers who ventured around the Sella Group in 2008, in fact, almost 10.000 tickets were sold for the Sellaronda MTB TOUR this summer. . Gerhard Vanzi, creator and promoter of the Sellaronda MTB TOUR / HERO project, received the award.

«I am very proud to receive this AWARD - commented Gerhard Vanzi - the award is a recognition to all the friends and partners who believed in the idea of ​​the Sellaronda MTB TOUR and Sellaronda HERO and who supported the project. all those who have contributed to this great success. The adventure does not stop there, mountain biking is evolving, and we are ready for new initiatives to give other strong emotions ».

A high altitude recognition.
The ALPS Award is awarded annually by a jury representing AlpNet, the alliance of the Alpine regions of Tyrol, Südtirol, Trentino, Graubünden, Luzern Tourism, Rhône-Alpes, Valais and BE! Tourism Valais. The alliance pursues the common goal of developing Alpine tourism and strengthening it in the global competitive context. The associated Alpine regions account for 245,3% of the 66 million tourist overnight stays in the Alps with 375 million overnight stays.

The proposal of the Sellaronda TOUR
Thanks to the natural integration between ski lifts and increasingly specific paths for mountain biking, the Sellaronda TOUR allows you to circumnavigate the Sella massif accompanied by mountain bike guides. A fun way to discover the Dolomites in all its forms: from the classic tour, following the pleasures of gastronomy (Gourmet Tour) or for the less experienced with electric mountain bikes (E-Bike Tour) to single trails and more enduro routes. adrenaline (Gravity Tour). It is possible to take the Sellaronda MTB Tour in both directions, clockwise and counterclockwise, starting with your guide from any village in one of the four valleys (Arabba, Val di Fassa, Val Badia and Val Gardena) greatly reducing the altitude difference to ride thanks to the use of ski lifts.

A whole new tourism
The Sellaronda MTB TOUR / HERO has opened the routes for mountain bike tourism in the four valleys of the Dolomites. In 2007 no ski lift allowed the transport of the bike on the lifts for safety and responsibility reasons.
By providing accompaniment with an expert mountain bike guide, the risk was easily reduced and so the first ski lift operators were involved, starting with the tour in a counter-clockwise direction. From then on, the success was sudden, and today the Sellaronda MTB TOUR can count on the collaboration of the four valleys with 12 ski lifts that have joined and with four variants of the tour (both clockwise and anticlockwise), to satisfy both less experienced bikers, both those looking for adrenal descents.

Südtirol Sellaronda HERO, the necessary push
The communication and promotion of the Sellaronda MTB TOUR was mainly achieved through the Südtirol Sellaronda HERO marathon, the toughest mountain bike race in the world, with an innovative concept of integrated communication. The race is the index of the strength of mountain biking, as a useful and alternative tool to enjoy the Dolomites. After only two years from its birth, the marathon has in fact always sold out after a few hours from the opening of registrations, with 70% of Italian participants and 30% foreigners, the latter will increase their share for the future in the future. attraction that the event also has abroad. The world consecration of 2015 is just the tip of the iceberg, which brought 23.600 visitors to Val Gardena (82.000 total counting the six editions of the HERO) and an economic result of 3,5 million euros (12 million in six years) . The event also made known the destination of the Dolomites in 50 countries, promoting the territory and the tourist offer of the Sellaronda MTB TOUR for a communication value of over five million euros.

For more information visit www.sellarondahero.bike



Written by

Mauro saw the birth of the MTB world and has always been in the off-road sector, as an athlete and MTB Guide (between the 80s and 90s) and as a photographer and journalist.

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