On October 24th and 25th, the SCOTT On Tour Veneto debuts in the Berici Hills. Over 40 road, gravel, and e-MTB bikes are available to test for free, along with local dealers and SRAM. Because advertising, video, and social media can tell the story of a bike, but to truly understand it, you have to get on it and ride it.
After years of experience in Piedmont, SCOTT On Tour is coming to Veneto for the first time. The event is scheduled for Saturday, October 24th and Sunday, October 25th, 2026 at Agriturismo Val Verde, in the heart of the Berici Hills, for an entire weekend dedicated to road, gravel and e-MTB enthusiasts.
But more than a simple product exhibition, SCOTT On Tour was born with a very concrete idea: bring bikes to where the people who love them are and give them the chance to really try them.
Because a bicycle can be told through photographs, press releases, spec sheets, videos, and reels. All important tools for discovering its features and innovations. But there comes a time when the story must give way to experience.
A bike needs to be seen up close. Touched. Climbed. Feel how it responds when the road climbs, how it handles on dirt, how it changes direction, and what sensations it provides when you push on the pedals.
In other words, a bike is meant to be experienced.
Over 40 bikes to try
This is precisely the philosophy behind the first edition of SCOTT On Tour Veneto. During the weekend, SCOTT will make a test park available to the public. approximately 40 bicycles, allowing enthusiasts to get in direct contact with some of the main innovations of the SCOTT MY27 range.
Particular attention will be paid to three models: SCOTT Spark RC, SCOTT Addict Gravel and SCOTT Strike eRIDE, an expression of three different ways of interpreting contemporary cycling.
The chosen location will also allow you to test the bikes in a real-world setting, taking advantage of the Berici Hills area and routes suitable for different disciplines.
Specific marked routes will be set up, while dedicated tours will be organised for road bikes. The tests will last for hour and minutes 15, a time designed to allow participants not only to take a short tour, but to really begin to understand the behavior, characteristics and technologies of the different models.
SCOTT together with local dealers
SCOTT On Tour Veneto was also born from the collaboration with official dealers in the area, who represent the daily connection between the brand and those who ride.
They will be present at the event Passione Bicycles, Stefanelli Brothers Cycles, Rossi Cycles, Fortuna Cycles, Futura Cycling, Record Bike, Bike Evo, and Biciverde.
SCOTT staff and partner dealers will accompany enthusiasts throughout the weekend, offering technical support, product information and advice in choosing bikes.
There will also be someone at their side SRAM, technical partner of SCOTT On Tour Veneto, which will help further enrich the experience and technical exchange with the participants.
From communication to the street
This is probably the most interesting aspect of the SCOTT On Tour format.
Today, a new bicycle can reach thousands of enthusiasts in just a few minutes. A photograph shows its shape, a technical sheet details its components and numbers, a video allows you to see it in action, and social media can spark curiosity and desire.
But all this is no substitute for experience.
There's a huge difference between looking at a bike through a screen and actually riding that same bike.
SCOTT On Tour aims to bridge this gap, taking the product out of images and catalogs and putting it directly into the hands of enthusiasts.
Seeing a Spark RC up close, riding an Addict Gravel or discovering the behaviour of a Strike eRIDE on the terrain means transforming something that until then was known through content and technical specifications into a personal experience.
And it is often from that very experience that something even more important than simple interest in a product is born: the desire to get back on the bike, to discover new routes and to fuel one's passion for cycling.
A weekend open to all
Participation in SCOTT On Tour Veneto is freeYou can book your test in advance using the dedicated form or register directly during the event, subject to bike availability and available slots.
The goal is therefore not only to present the new SCOTT MY27 products, but to create a meeting point between bicycles, enthusiasts, dealers and the local area.
Because digital technology can make a bike known and desirable. It can convey its technology, performance, and details.
But ultimately, the bicycle remains an extraordinarily physical object: you have to look at it, touch it, climb on it, and ride it on the road or trail.
And that's exactly what SCOTT On Tour wants to do: bring bikes to enthusiasts and let them tell their stories, at least for a few kilometers.
