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Rose Bikes and the online configurator

Modern building with glass facades and R logo, at sunset with a parking lot in front.
Modern glass-fronted building with R logo at sunset with parking in the foreground.

The Rose brand is receiving more and more acclaim thanks to its online policy that manages to offer great products at a great price. There have been minor changes in the Rose engineering staff with Max Sistenich and Christoph Kruppel managing the mountain bike business. Rose collaborates with the Bocholt University of Applied Sciences under the direction of Prof. Dr.-Ing. Kerstiens and Prof. Dr.-Ing. Nisch. They are currently working on optimizing layout designs for carbon frames, developing an e-bike and conducting an in-depth study on suspension behavior on Fullsuspension bikes.

One of the peculiarities of Rose is precisely the possibility of configuring the bike completely online having a completely customizable vehicle. A unique service that gives Rose an extra value. The buyer selects the basic bike from which to start and then gradually chooses the pieces: with the configurator you can choose the color of the frame proposed in two / three colors (usually one painted and one anodized in the case of aluminum; for frames in fiber different designs and colors depending on the model).

Always the configurator, allows you to choose the size, handlebar / stem / crank arm length, transmission unit, brakes (also right / left front / rear position), wheels (standard and tubeless), fork, shock absorber, grips, tires ... in short, everything the bike is mounted as the rider wants it. This way you save even more, no changes need to be made once purchased.

Here you find a example based on the Granite Chief, a bike that was tested in the April issue of 365mountainbike (coming to newsstands in early April, it's not a fish!)



Written by

ppgad@pucrs.br I am passionate about everything that has 2 wheels: in my youth I practiced competitive cycling on the road and on the track with good results. At the age of 18 I moved to cross country competing at national/international level as U23. Once I passed Elite, I made the choice to take things easier from the training point of view, and that's how my love for gravity disciplines was born, training as an FCI MTB instructor and guide. Now I have made my passion my profession by managing 3 MTB centers on the island of Elba (Elba MTB), creating the FANTAmtb and telling in an ironic but professional way, everything that revolves around MTB thanks to 365mountainbike and 365TV (YouTube 'PULITI dentro BIKER fuori').

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