The line is dedicated to all "downhill" oriented MTB disciplines and is therefore aimed at bike park enthusiasts but also at enduro and all-mountain riders who want to use a functional as well as stylish outfit. Riding Culture belongs to “THE ROKKER COMPANY” and has made a name for itself in the disciplines of slopestyle, freeride and BMX in recent years, represented by riders such as Lucas Huppert, Gabriel Wibmer and Nikita Ducarroz.
Source: press release
With this new collection, Riding Culture expands its range with a new extension dedicated to downhill and enduro. The Sender collection includes two trousers in technical material and three long-sleeved jerseys. With its classic recognizable logo and slogan – Think less, ride more – the Sender collection is aimed at mountain bike enthusiasts. “With the Sender collection we finally cover all the disciplines that are part of our DNA: Urban Commuting, Slopestyle, Freeride, BMX and now Downhill and Enduro,” says co-founder Kai Glatt, himself a snowboard enthusiast and downhill mountain bikes. In fact, many of the team riders Riding Cultures practice downhill to train or have fun between one freeride/slopestyle competition and another.
Through the team riders, Riding Culture has highlighted its strength: incredibly robust jeans and trousers. THE Riding Pants are made from a special fabric (denim combined with high-strength polyamide fibres) and produced in a sustainable way. This makes them virtually indestructible, extremely durable and uncompromising in terms of comfort, breathability and lightness. The collection also includes hoodies, long sleeve T-shirts and accessories. The growing community of the brand recognizes itself in the sense of freedom that only "two wheels" can offer.
Sender Pants – Details
Robust MTB trousers with reinforced knee inserts in a unique camouflage design.
- Breathable double-knit jersey and reinforced ripstop inserts on the knees
- Optimal sweat management
- 4-way stretch material
- Ergonomic fit with "dry" leg fit
- Reinforced double stitching for maximum durability
- Ratchet closure for adjustment at will, even while turning
- Elastic waist with non-slip print on the back
- Strategically placed, laser-perforated vents
- Two large front pockets with zip to carry all the essentials
- All-over camouflage pattern with logo on the front and legs
Sender Shirt – Details
- Breathable double-knit jersey
- Optimal sweat management
- 4-way stretch material
- Straight cut (regular fit), slightly tail at the back
- Welded hem (seamless) for an ergonomic and comfortable fit
- All over camouflage pattern with logo on front, back and sleeves
Currently, Riding Culture is working to consolidate itself internationally. The ecommerce, which was previously only available in English and German, was updated in June to include French and Italian as well. Other languages will follow, first of all Spanish. The focus is currently on the markets of Germany, Austria, Switzerland, France, Italy and the Benelux.
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