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Plan de Corones and Cube close a three-year partnership agreement

The Kronplatz Bikepark confirms itself as one of the most qualified and best equipped destinations for mountain bikers in Italy. CUBE, the leading German bicycle manufacturer, will become the technical partner of the Bikepark in collaboration with the CUBE-Store Forbiker in Brunico for the next three years.


CUBE is the ideal equipment for inspections and daily trail work, as well as the necessary clothing and protective equipment. The bicycle brand will be best integrated into the Bikepark and will use the location to organize events aimed at both customers and its corporate network. Among the planned initiatives there are training camps for the official enduro teams and downhill and photographic sessions of its products.

The Bikepark Kronplatz and the number of its visitors are constantly growing, also thanks to the integration of the Dolomiti Super Summer Card and the Gravity Card. The maintenance of the paths therefore becomes increasingly important and necessary to guarantee the fun and safety of all cyclists. The employees check the conditions of the trails daily, which require reliable bikes suitable for the purpose. It is also essential to test the traces daily to promptly identify any defects and remedy them. CUBE bicycles and e-bikes are the ideal choice for carrying out these crucial tasks in the Bikepark Kronplatz.

CUBE is a leading brand in the international bicycle market, known for its wide range of cutting-edge products. It is no coincidence that they chose one of the best-known and most loved regions of Alto Adige. In fact, the province of Bolzano is a very important market for the German company, whose products are very popular among the local population and increasingly used by tourists. The partnership with Bikepark Kronplatz is therefore the ideal opportunity to further increase the visibility of the brand in Italy.

The versatility of the CUBE offer also satisfies a specific need of the staff working on the top of the Kronplatz: sustainable transport with the minimum ecological footprint and the ability to travel on roads inaccessible to cars. In this context, the CARGO SPORT DUAL HYBRID 1000 comes into play, an electric cargo bicycle with two 500 Wh batteries and a cargo box with a capacity of 200 liters and 60 kg of load. Employees will use it to transport equipment and separate waste from collection points along the scenic paths around the summit. This choice demonstrates Kronplatz's attention to the safety of Bikepark visitors and all employees. During work on the summit, fewer cars will be used along the paths to avoid obstructing pedestrians. This is important not only for protecting the environment, but also for ensuring the safety of both workers and customers.

“With the presentation of the revised Stereo ONE range earlier this year, we have redefined our range of full suspension mountain bikes and are thrilled to have found an ideal partner for our bikes in Bikepark Kronplatz. This collaboration combines our expertise in bicycle technology with the spectacular slopes of the Kronplatz, creating an experience that will thrill every cyclist! With the CUBE store in Brunico, we have a direct point of contact on site. The Kronplatz team will be able to use our bicycles for trail maintenance. Furthermore, with the Cargo Hybrid, we offer an innovative and ecological solution for transport during work on the summit", said CUBE partnerships manager Sophia Hoffmann.

“The partnership with Cube once again underlines the attention and care with which the Bike Park Plan de Corones selects its partners with the aim of improving its area in every aspect. For this reason we are very happy to have Cube as a partner, which will guarantee for the next few years the maintenance of the paths not only in full respect of the environment, but also in the protection of the safety of those who work to ensure that the paths intended for the activities of the bike park”, said Thomas Reiter, Director of Skirama Kronplatz.



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