Pedroni Cycles ceases its activity after trying to bring back an artisan dimension to the world of mountain biking. Below is the visit to the company which took place in January 2019 (downloadable via pdf - text signed by Matteo Mezzari) and below the company motivation regarding the closure. Let's hope it's just goodbye.
After 7 years of passionate work, many sacrifices and personal satisfactions, we unfortunately have to confirm the rumors about the closure of Pedroni Cycles.
The reasons are obviously manifold. The artisanal dimension of the company did not allow us to compete in the economy of scale, where our purchasing power did not allow us to generate sufficient mark-up to support us in a traditional sales network. Unfortunately, being only 3 people, we have experienced a constant situation with a too short deck and often fundamental aspects have necessarily been left behind. One of these aspects is certainly marketing, which has been really challenging in these years where you have to be omnipresent: in the face of the media bombardment of the big brands, our efforts seemed in any case not adequate.
We sincerely thank those who believed and fully enjoyed our creations, those who became fond of our products and the way in which they were conceived and created.
A special thanks also goes to those suppliers who have fully understood the nature of our passion and our commitment and have helped and facilitated us on our journey.
We also thank our distributors and agents, especially those who have approached the promotion of our products as a personal matter, managing to fully convey to the customer the effort, dedication, sacrifices and skills necessary to create these unique pieces.
Michele, Federico and Massimo
