Connect with us

CONTACT US (editorial board)

365mountain bikes

News

Pedroni Cycles closes after 7 years of activity


Pedroni Cycles ceases its activity after trying to bring back an artisan dimension to the world of mountain biking. Below is the visit to the company which took place in January 2019 (downloadable via pdf - text signed by Matteo Mezzari) and below the company motivation regarding the closure. Let's hope it's just goodbye.

After 7 years of passionate work, many sacrifices and personal satisfactions, we unfortunately have to confirm the rumors about the closure of Pedroni Cycles.
The reasons are obviously manifold. The artisanal dimension of the company did not allow us to compete in the economy of scale, where our purchasing power did not allow us to generate sufficient mark-up to support us in a traditional sales network. Unfortunately, being only 3 people, we have experienced a constant situation with a too short deck and often fundamental aspects have necessarily been left behind. One of these aspects is certainly marketing, which has been really challenging in these years where you have to be omnipresent: in the face of the media bombardment of the big brands, our efforts seemed in any case not adequate.
We sincerely thank those who believed and fully enjoyed our creations, those who became fond of our products and the way in which they were conceived and created.
A special thanks also goes to those suppliers who have fully understood the nature of our passion and our commitment and have helped and facilitated us on our journey.
We also thank our distributors and agents, especially those who have approached the promotion of our products as a personal matter, managing to fully convey to the customer the effort, dedication, sacrifices and skills necessary to create these unique pieces.

Michele, Federico and Massimo



Written by

[email protected] I am a fan of everything that has 2 wheels: at a young age I practiced road and track cycling (Italian Allievi champion). At the age of 18 I passed into the cross country competing at national/international level as an Under23. Past Elite, I made the choice to take things more lightly from a training point of view, and my love for gravity disciplines was born, training me as an FCI MTB instructor and guide. Now I have made passion my profession by managing 2 MTB centers on the island of Elba (Bike Center Elba and Elba MTB), creating the FANTAmtb and telling in an ironic but professional way everything that revolves around MTB thanks to 365mountainbike and 365TV (YouTube'PULITI dentro BIKER fuori').

CORRELATED ARTICLES

pedestrians race pedestrians race

Pedroni Race is looking for staff: enter the reality of Reggio Emilia

News

pedestrians charger pedestrians charger

PEDRONI Charger: Enduro e-bike with interchangeable batteries

News

Pedroni Mates (16) Pedroni Mates (16)

PEDRONI Mate Team Test: A 100% Made in Italy Enduro

Test

advertisement

PRIVACY POLICY - DEONTOLOGICAL LEGISLATION - FACT CHECKING REGULATION - CORRECTIONS - COOKIES POLICY
365mountainbike is a newspaper registered at the civil and criminal court of Verona on 10/01/2012
Copyright © 2019 | 365 sport srl (04835100233)
via Brenta, 7 - 37057 San Giovanni Lupatoto (VR)

© 365 sport srl All rights reserved. The articles contained in the site cannot be copied or reproduced by other means without a license granted by the author. The public reproduction of a content of the site, in whole or in part, by any means, without the express written permission of the author, is prohibited.

Connect