Ochain Components, an avant-garde Italian startup in the world of mountain biking and gravity disciplines, founded by world champion Fabrizio Dragoni, has chosen to entrust all the digital part of its innovative product to MIRAI BAY, the digital company associated with UNA (Communication Companies united).
Ochain's flagship product, covered by 5 patents, was developed by the Ochain R&D team, which developed an "active spider", inspired by the chainless runs of champions such as Neko Mulally and Aaron Gwin, which simulates the absence of the chain and allows pedaling without incurring the annoying kinematic disadvantages created by the interaction between suspension and transmission. It is already used on the most important international competition fields by more than 15 world cup teams, earning titles and podiums, after being approved by world champions. downhill such as Loris Vergier, Troy Brosnan and Richie Rude.
“Ochain Components' promising project is set to amaze the world of mountain biking: MIRAI BAY is determined to bring it to success. Together with their fantastic team, who with passion and dedication have made the company grow independently, we will work in the direction of continuous development, transforming Ochain Components' vision into reality".
Lorenzo Ferrari and Davide Crapanzano, CEO and Growth Manager of MIRAI BAY comment: “It doesn't happen every day to be chosen by companies that in a few years have become points of reference for an entire sector and for international events. Ochain and its patents, the result of extraordinary minds and people, have an incredible potential: exponential! We are proud to be part of this team!”
“We are very happy to start this collaboration with MIRAI BAY, who impressed us with their passion and curiosity for our project” concludes Enrico Faggioli, Marketing Manager of Ochain Components. “We felt at home and in a very short time he perfectly identified our needs by devising a clear and concrete strategy. Which is anything but easy, as Ochain is a startup on an international scale with a brand that is already very exposed and well-known, which however lacked the care of the digital part at 360°, perfectly in line with our values and ways of communicating. ”
