The goal is to increasingly become a point of reference for all those mountain bike enthusiasts who want to discover and fully experience the best national trails and destinations.
Mowi Bike is currently known as the official app of some of the most famous and loved Italian bike areas, starting with the Dolomiti Paganella Bike Area, which was among the first financiers of the startup. For the Trentino district it is a great honor to be able to see a "born in Paganella" company grow, enhance increasingly innovative services, and expand throughout the Italian territory.
The other bike areas within the Mowi Bike platform are Val di Sole Bikeland, Kronplatz Bike Area, Bologna Montana Bike Area, Etna Bikeland, Natisone Bike Arena, Val di Non and Monti Sibillini Bike Area.
Mowi Bike: from local to national
The main upgrade of the platform is dedicated to supporting emerging trail areas in Italy. They are realities that arise from the bottom, from the hard commitment of local associations and guides who have found in mountain biking a business model - both ancient and modern - to link the passion for their territory to that for outdoor sport, contributing in active way to develop the local economy.
Kocis Miggiano, Project Manager of Mowi Bike, declared in this regard: “The choice arises from the desire to allow even the smallest Trail Areas to exploit all the potential made available by our digital platform, contributing to the success and sustainability of their project local bike.”
A catalyst for growth
Mowi Bike thus aims to be a real catalyst for new opportunities for the tourism development of little-known but very active realities, which share an enormous territorial potential even if sometimes unexpressed.
The availability of a complete and faithful 3D digital representation of their local offer can become a real "game changer" for all the Trail Areas of Italy. In fact, they can manage the app as a truly dedicated local tourist service, personalizing paths and routes, services, information and all the details, as well as promoting the uniqueness of their territory in the best possible way to every kind of biker.
Last but not least, being able to control and monitor growth and results over time.
From the point of view of enthusiasts, Mowi Bike turns into the best digital guide. Through geolocalisation within the bike area, it is possible to orient yourself and stay informed in real time about the accessibility and state of the paths, to experience your cycling adventures with maximum fun and in complete safety.
“We innovate the outdoor mountain bike tourism sector, bringing a real benefit especially to small businesses, for which we provide communication, valorisation and tangible economic support strategies usually reserved for large, already established Bike Areas” the words of Alessandro Bottamedi, CEO of Mowi Space.
It does not end here
The Mowi Bike news doesn't end here. In 2024, an innovative system will be presented that will allow trail areas, especially emerging ones, to become increasingly competitive and independent, as well as taking the big step beyond national borders.
Mowi Bike will in fact export its model to Europe, to become a reference product for riders and bike areas all over the world.
