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Mavic official sponsor Whoop UCI Mountain Bike World Series

The French equipment brand signs a five-year agreement as the official supplier of cycling shoes and also becomes the official partner for its UCI World Cup stage in Les Gets, Haute-Savoie (France).

Written by

Editorial Team

April 8, 2025

Group of mountain bikers starting a race course in the mountains.

Actors setting off for a mountain bike competition at sunset with mountains in the background.

Warner Bros. Discovery (WBD) Sports Europe and Mavic are proud to confirm a new five-year agreement for the WHOOP UCI Mountain Bike World Series.

Source: press release

The historic French clothing and equipment manufacturer becomes the official supplier of the WHOOP UCI Mountain Bike World Series as the official supplier of cycling shoes, as well as the official partner for the UCI World Cup stage in Les Gets, Haute-Savoie (France).

Founded in Lyon, France, and now headquartered in Annecy, Mavic has been at the forefront of cycling innovation for over 135 years. Best known for its pioneering bicycle wheels, the brand meticulously designs its products in the heart of the French Alps, reflecting a deep commitment to performance and innovation. Instantly recognizable by its distinctive styling and iconic yellow and black colors, Mavic embodies excellence in the world of cycling.

The new partnership sees Mavic strengthen its commitment to mountain biking and the global cycling community.

In this article:Mavic, UCI Mountain Bike World Series

Written by Editorial Team

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