Warner Bros. Discovery (WBD) Sports Europe and Mavic are proud to confirm a new five-year agreement for the WHOOP UCI Mountain Bike World Series.
Source: press release
The historic French clothing and equipment manufacturer becomes the official supplier of the WHOOP UCI Mountain Bike World Series as the official supplier of cycling shoes, as well as the official partner for the UCI World Cup stage in Les Gets, Haute-Savoie (France).
Founded in Lyon, France, and now headquartered in Annecy, Mavic has been at the forefront of cycling innovation for over 135 years. Best known for its pioneering bicycle wheels, the brand meticulously designs its products in the heart of the French Alps, reflecting a deep commitment to performance and innovation. Instantly recognizable by its distinctive styling and iconic yellow and black colors, Mavic embodies excellence in the world of cycling.
The new partnership sees Mavic strengthen its commitment to mountain biking and the global cycling community.
