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Marco Aurelio Fontana leaves Focus and changes brand

We publish the greeting of the Focus group to its ambassador Marco Aurelio Fontana.

marcus aurelius fountain goodbye focus
Thank you Marco for sharing your passion for mountain biking in breathtaking scenery.

It was the end of 2018 when we met for the first time and discussed "plans for the future". Your motto “Joy of riding” went perfectly with the values ​​of the Focus Bikes brand and without the need to use too many words, we understood we were on the same wavelength.

Source: press release

Within a few months - since February 2019 - Focus Italia and Marco Aurelio Fontana have kicked off a fruitful collaboration that has strongly characterized the Focus brand in Italy.

After 4 years of a beautiful collaboration, our paths diverge with the awareness of having built something important and having consolidated the values ​​that make up our brand.

You have taken Focus Bikes wherever possible, with the utmost commitment, enjoying continuous success, while your qualities as a “creator” and entrepreneur have set a new benchmark in our sector. You were a forerunner in the world of "assisted" cycling, a volcano of projects, a visionary in terms of trends.

It was important to share your presence on institutional occasions in Italy and in the rest of the world and to have you with us at events, where the public rightly considers you the "celebrity" that you are. Your presence has always given great value to the brand, in Italy and in the eyes of our colleagues abroad. Thanks to your international approach and perhaps also to that strong "British" accent that distinguishes you as a trademark.

For these reasons and for a thousand others, we can only express our immense gratitude for all the work done, your commitment and your professionalism, of rare and precious qualities.

Thanks Marco!



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