The Akron, Ohio basketball standout and Canyon minor shareholder is now spearheading a joint initiative, elevating their partnership that began in 2022.
Source: press release
The goal of the partnership is to inspire millions of potential cyclists around the world to understand how life-changing a bicycle can be. Canyon and LeBron have launched an inspiring cycling collaboration that draws inspiration from LeBron's personal story, embracing the freedom of cycling and inspiring others to discover the endless joy a bicycle can provide.
Cycling has always been an important part of my life. When I was little, it was how I got around: from riding bikes with friends around the city to working out and wherever I needed to be. It gave me the freedom to not only get to places, but to access things that would otherwise have been out of reach. Even now, riding a bike makes me feel like a kid again. There's nothing like feeling the air on your face and that freedom of pedaling – LeBron James
