La Thuile Bike World proudly announces the partnerships and Lori's vergier, current World Champion of Downhill and one of the most appreciated riders on the international scene.
Loris, known for his technical approach and his authentic vision of gravity, will be ambassador La Thuile Bike World official for the season 2025. A bond that goes far beyond simple collaboration: the French champion was immediately won over by the unique atmosphere of La Thuile, which he himself defined as “natural and calm, but at the same time wild and technical".
To flank Lori's vergier in the promotion of the location there will also be Sophie Riva, young and talented athlete from the Aosta Valley specialized in Enduro, who will bring the colours of La Thuile in the WHOOP UCI Mountain Bike World Series.
A bond that starts from the mountain
The final stages of the agreement were reached on March 14th during the Ski World Cup in La Thuile, when Loris Vergier and Sophie Riva were invited to the event and went on stage to share with the winter audience the adrenaline of downhill and enduro mountain biking.
“I’m really happy to be collaborating with La Thuile – a place that really believes in developing its bike offering and engaging riders to do it the right way,” said Loris. “The terrain is raw, natural and technical – just the kind of riding that I like. I'm excited to be back on the bike and to be able to help more and more riders discover this incredible place. Amazing people, a crazy place and a riding even better.”
An enthusiasm also shared by Sarah Noro, Marketing Manager of Funivie Piccolo San Bernardo Spa:
“This partnership represents an important step for La Thuile Bike World. Having athletes like Loris Vergier and Sophie Riva who choose our destination not only to compete, but also to train and tell the world of gravity through their content, strengthens our community and our positioning in the international mountain biking scene.”
Towards the WHOOP UCI Mountain Bike World Series 2025
The partnership will take full shape in the coming weeks, with Loris returning to the saddle in La Thuile on several occasions: to train in a unique Alpine setting, explore the Natural Trail Area and tell the story of his experience first-hand. riding in the high mountains.
The highlight will be the double event of the WHOOP UCI Mountain Bike World Series 2025, which will see La Thuile host both the World Cup di Enduro that the World Cup of Downhill from 3 to 6 July 2025. The partnership announcement is just the beginning: stay tuned to our official channels to experience this season up close and discover all the news from the gravity world in La Thuile.
