Focus Italia Group boasts extensive and profitable commercial experience in bicycle distribution, brand support and back office management, which it has demonstrated by working with other brands of the Pon group and thanks to the high quality standards it has been identified as the ideal partner to implement GT's ambitious development plans.
Source: press release
2023 will be even more exciting. GT will in fact have an independent corporate structure that includes a dedicated executive team, in line with Pon.Bike's "brand in the lead" philosophy that allows for a separate and completely dedicated approach to each of the Pon brands.
"After having just celebrated the 50th anniversary we are starting 2023 with enthusiasm with the aim of consolidating the GT brand in Italy. Our new partnership with Focus Italia Group will allow us to do so by bringing our products and the culture of the bicycle to a higher number of dealers and riders in Italy than ever before, thanks to a synergy between the sales, marketing and logistics departments we will be able to satisfy all the needs of the market, maintaining the uniqueness of the brand. This new partnership is smart business and a win-win for all involved” – says Jason Schiers, Managing Director and GT Team.
"We are excited and proud to start this new collaboration with an iconic brand and market leader like GT Bicycles” – says Giorgio Garofoli, CEO of Focus Italia Group “Focus Italia Group's experience and deep knowledge of the market together with GT's talents will significantly increase the brand's presence in Italy. The direct collaboration between the Brand and Focus Italia Group will allow an increase in the support given to GT dealers and customers and we can't wait to start working together".
Focus Italia Group will totally provide commercial management and order acquisition, provide information on products and will be responsible for customer service activities and management of open guarantees starting from 1 January 2023. GT Bicycles owners will not have any consequences due to the transition.
