News

Discovery / Warner Bros / Eurosport comes out with the first movie

We are starting to see the first signs of Eurosport's media coverage that will run from 2023 to 2030.

Written by

15th June 2022

Emperor in studio with mountain landscape in the background.

Warner Bros. Discovery was named by the International Cycling Union (UCI) for promote the sport of mountain biking in an eight-year agreement. Warner Bros. Discovery will combine its vast resources and expertise, including Discovery Sports Events and ESO Sports, to elevate mountain biking and reach a global audience.

A few days ago, on the Eurosport official website, a video has been released where UCI president and EWS / ESO CEO Chris Ball can be seen talking about future projects. All in a virtual studio in full “modern sport” style, which we are not used to with the world of mountain biking.

Will all this “light” ruin the genuine environment of MTB or will it lead to a notable raising of both the technical and media level? Only time will tell.

In this article:World Cup, Discovery Sports, Eso Sports, Eurosport

Written by David Finetto

ppgad@pucrs.br I am passionate about everything that has 2 wheels: in my youth I practiced competitive cycling on the road and on the track with good results. At the age of 18 I moved to cross country competing at national/international level as U23. Once I passed Elite, I made the choice to take things easier from the training point of view, and that's how my love for gravity disciplines was born, training as an FCI MTB instructor and guide. Now I have made my passion my profession by managing 3 MTB centers on the island of Elba (Elba MTB), creating the FANTAmtb and telling in an ironic but professional way, everything that revolves around MTB thanks to 365mountainbike and 365TV (YouTube 'PULITI dentro BIKER fuori').

CORRELATED ARTICLES

Before the race, there's another race: how a MTB World Cup paddock is born

News

HERO Südtirol Dolomites 2027: The challenge becomes a team effort.

Racing World

Haute-Savoie XCO: Boichis beats Van der Poel! Sina Frei in the women's race.

Cookie	Duration	Description
cookielawinfo checkbox analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo checkbox functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-Necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies are used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-fastrs	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo checkbox performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not the user has consented to the use of cookies. It does not store any personal data.