In fact, even the latest edition of Eurobike (of which you will find an extensive reportage in this issue) has shown all the current limits of the classic format which, evidently, has reached the end of a cycle. The big and small trendy brands, which have largely deserted it, now present the news to the press, on their social networks and through all modern communication channels (increasingly strong even if self-referential, a true paradox of our times) during the entire year, without therefore giving a precise deadline. Companies, above all, prefer direct contact with their public (retailers and end customers who are) substantially by organizing test days, or real “tours”, rather than crowding more and more expensive and less “profitable” fairs.
Those who can run for cover, or at least try: next year Eurobike, in fact, will be staged in July with the specific intent of returning to the glories of the past, when the news appeared at the fair because there were no valid alternatives. But times have changed and, in reality, the feeling is that the tester days are open to the public and the big festivals, for example in the style of Riva del Garda, the "new" that is advancing. Certainly it is a bit sad to see a fair such as Cosmobike deserted by Italian companies and distributors which, although small, was once again able to attract many eager enthusiasts this year, either for its particularly strategic position, or for the favorable period. to see and touch the new products. By the way, thanks to the many who came to visit us and, above all, to the many who subscribed at the fair. Hand the markers and be creative! The end-of-season fairs have basically told us two things.
The first is that there are no longer the fairs of the past, but this was already known, because it has been a trend that has already been underway for at least a couple of years. The second is that the advent of e-bikes is rapidly changing the way we pedal. And this is a real revolution, relatively recently started but destined to last. On e-bikes there is little to add, except to take note that almost all the real news this year in the world of all mountain / gravity mtb, had to do with the electric motor.
Certainly for the whole market it is a great opportunity for development, if then the pedal assist enhances, convinces or entertains true enthusiasts is a question still to be understood. Certainly it also attracts those who are not true and pure cyclists but who maybe, thanks to the e-bike, could become one. As far as we are concerned, we think that, when such a high wave arrives, the only thing to do is to try to ride it and stay on the crest until the end. After all, as we have been saying for some time, in the end it could also be fun and stimulating. Speaking of new stimuli, if you are a creative ... take out your marker! 365 has decided to redo its look a bit and we are preparing new graphics for our jerseys. If you collaborate you could see your ideas published in the magazine and maybe become reality realized by our partner Pauta Sport. - download the template on the site www.365mountainbike.it/maglia - realize your ideas by drawing them - send the file in PDF format back to [email protected]. All those who submit a project will receive a 365mtb digital quarterly subscription as a prize.
The 5 best ideas will be published in the newspaper and admitted to the final vote on Facebook. In addition, the five authors will be rewarded with a subscription or the extension of their full subscription * for one year. The public will decide which will be the best by voting directly on our Facebook page. The winner, in addition to seeing his work carried out, will receive a bonus as a prize to participate in one of the mtb driving courses (Basic, medium, advanced or enduro) organized at the Costa dei Gabbiani Bike Center with our tester Davide Finetto!
