At the Italian Bike Festival, staged at the Misano World Circuit from 9 to 11 September, there will also be room for the tourist trend of the moment: traveling by bicycle.
In the wake of this rapidly growing trend, IBF 2022 will have a space, not surprisingly located in the center of the exhibition area, named Expo Bici Turismo dedicated to destinations, APTs and tourist consortia that have their own offer linked to cycle tourism. And to underline the importance of the theme, the organizing company of IBF, Taking Off, will re-propose the initiative dedicated to cycling tourism in Rome on 3 and 4 March 2023 with the same name as Expo Bici Turismo.
4.900 ideal routes to travel on two wheels for a total length of over 90.000 kilometers; a bouquet of 4.940 tour operators with a cycle tourism offer and 4.450 hotels that provide services dedicated to cycling, plus the estimated 8 million Italians interested in cycling, equal to 16% of the adult population.
These are the numbers of the report presented by Banca Ifis that demonstrate the value of cycle tourism in Italy. And these are certainly not numbers to be underestimated, especially if accompanied by the economic data that support the industrial and related sectors of this sector.
It is a real industry of the bicycle sector that certainly could not miss on the occasion of the Italian Bike Festival which, precisely to highlight travel by bike and soft mobility, will dedicate an entire section of its exhibition area set up to the theme. inside the Misano World Circuit with the name: Expo Bici Turismo. If the entire expo highlights the bicycle hardware, that is the technological and design offer of the "bike" product, with this space we want to underline the importance of cycling software that we could link to the services offered by tourist destinations: from bicycle rental to excursions with guides, from organized hospitality to insurance coverage. With Expo Bici Turismo, a fair within the fair, local districts, regional councils, pro loco and APT as well as hotel associations, will have the opportunity to present their cycling tourism offer to the public of enthusiasts.
