Grezzana, June 30, 2025 – Accell Group, a European leader in the production and distribution of bicycles and solutions for sustainable mobility, proudly announces the opening of its new Italian showroom. A place designed to offer an immersive experience in the world of two wheels, with the aim of bringing the public closer to the best of technology, design and cycling passion.
The showroom represents a new point of reference not only for all the brands of the group distributed in Italy but above all for enthusiasts, professionals in the sector and simply curious people, with spaces dedicated to the exhibition of the latest news from the brands owned by Accell Group, including Haibike, Winora and Lapierre.
The opening of the showroom is part of a broader and now consolidated strategy that sees Accell Group investing in the promotion of sustainable mobility and in strengthening its commercial network by opening locations in key locations such as Grezzana, with the aim of increasingly becoming a point of reference in the Italian cycling scene.
