Crankbrothers becomes official partner of Dolomiti Paganella Bike: a “marriage” that brings together the iconic Californian brand and one of the most successful bike destinations in Europe.
Starting from this season - the lifts will be open every day from 20 June - Crankbrothers will be present in the shadow of the Brenta Dolomites, not only as a technical partner, but also by organizing events, online contests and experiences with Crankbrothers riders.
One of the funniest trails in the area becomes Hustle and Flow by Crankbrothers, whose symbol will be present on the two famous wall rides of the track.
Thanks to this collaboration, the official gadget of Dolomiti Paganella Bike becomes the limited edition F10 + multitool, on which the bear paw, symbol of the territory, is imprinted.
"Crankbrothers has chosen one of the most authentic bike destinations in Europe to be right there where bikers live their emotions: on the trails" - said Matteo Bragagnolo, Business Manager of Crankbrothers
“It is an honor to partner with a brand as passionate about biking as we are. We hope to continue this partnership in the coming years by demonstrating the love we have for mountain biking "- says Luca D'Angelo, destination manager of the Dolomiti Paganella Tourism Board, responsible for the development of the Bike area
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