In 2001, the first snowboard boots equipped with the BOA® Fit System arrived on the market, revolutionizing their fit. Five years later, in 2006, BOA entered cycling with Pearl Izumi and Specialized as its first brand partners: the Pearl Izumi “Viper” was launched as the first MTB shoe with the BOA® Fit System.
Source: press release
A lot has happened since then and BOA's portfolio has come a long way, providing fit solutions to a wide variety of brands and products. For 30 top XC / DH / Gravel brands around the world, BOA has established itself as the best choice for precise, fast and effortless fit solutions:
BONT I CRANKBROTHERS I CRONO I DMT I FIVE TEN I FIZIK I FOX RACING (launch scheduled for 2023) I GAERNE I GIANT I GIRO I HEBO I ION I LAKE I LOUIS GARNEAU I MAVIC I 45NRTH I PEARL IZUMI I Q36.5 I RAPHA I RIDE CONCEPTS I RIIVO CYCLING I ROCKET7 I SCOTT I SHIMANO I SPECIALIZED I SPIUK I SUPLEST I TREK I VAUDE I VICTORY
By collaborating with prestigious brands that meet the highest quality standards of products, BOA realizes its vision of improving the equipment more and more, in such a way as to make it even more performing and to push the limits of human performance. BOA today is proud to announce the new sponsorship of two UCI MTB teams: Scott SRAM MTB Racing and Canyon CLLCTV XC. While Canyon is supported by BOA in both the supply of cycling and non-cycling footwear, Scott supplies their team with the full range of BOA® equipped shoes. Both UCI World Cup teams are thrilled to experience and enjoy all the benefits of the BOA® Fit System every day. “For me, the biggest BOA advantage is the micro-adjustable fit. Depending on the intensity of the run, I can wear shoes with a tighter or softer fit, accommodating the needs of my feet. I am currently wearing the SCOTT MTB RC SL with double BOA Li2 configuration for adjusting the different areas of the fit. This shoe is very light and at the same time offers high stiffness for excellent power transfer ", says the Olympic champion. Nino Schurter, nine times world champion of the SCOTT MTB Racing Team.
Alois Badegruber, general manager BOA EMEA, underlines that: "Both in training and in the World Cup, athletes are able to perform at their best with BOA® shoes. This close collaboration with the UCI professional teams is a crucial aspect in our product performance improvement journey, as we include feedback from pro athletes in the development of new configurations.“In addition to the current professional teams, BOA also looks to those of the future.
