MIPS (Multi-Directional Impact Protection System), a world leader in helmet protection technology, today announced the latest addition to its team: Canadian freeride mountain biker Brandon Semenuk. Semenuk is considered the world's greatest mountain biker: a three-time FMB World Tour gold medalist, three-time Red Bull Rampage winner, and five-time Red Bull Joyride winner. Semenuk is the second athlete to join Team MIPS; the first was Swedish freeskier Henrik Harlaut, one of the most accomplished skiers in X Games history, who was announced alongside the founding of Team MIPS in September 2020.
MIPS is a recognized leader in helmet protection and safety, supporting athletes from around the world and spanning a wide range of sports, including cycling, skiing, motorcycle/motocross, and more. Team MIPS's primary mission is to raise awareness of brain protection in the event of head impacts and educate people about using safer helmets. Drawing on their own experiences, its athletes encourage everyone to make the right decision when purchasing a helmet, regardless of age, skill level, or preferred sport. Many of the participating athletes have experienced head trauma themselves or have worked closely with those who have.
"Mountain biking is my greatest passion. Spending as much time as possible connected to the sport is crucial to me, which is why I understand the importance of having the best equipment. I believe MIPS is leading the way in this field by continually adding greater safety to helmets, making its technology available to athletes around the world. I've met many people, and even several of my close friends, who have suffered traumatic brain injuries while playing sports. That's why I've always chosen a helmet with the MIPS system, and that's why I'm so excited to join the team and help spread such an important message.".
