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BikeUp 2024: Over 50 brands present in Turin

The second stage of the tenth edition of BikeUP will be held in Turin from 24 to 26 May 2024.


The second stage of the tenth edition of BikeUP – Electric Bicycle Power Festival, the first international festival on e-bikes, cycle tourism and light electric mobility, scheduled from 24 to 26 May in Turin at the Murazzi del Po, Corso, is less and less missing. Cairoli and Lungo Po Armando Diaz. The event is sponsored by the Municipality of Turin.

Source: press release


After last year's success, producers from the world of green mobility have also shown their interest in the event for this Turin stage, which attracted over 40.000 visitors in the three days in Bergamo. In Turin there will be over 50 brands: from e-bikes to scooters, from motorbikes to cars, from accessories to clothing and much more!

Here is the complete list:

Also present at the Piedmont stage were many exhibitors from the two-wheel world such as: Zero Motorcycles, Talaria, NIU, Stark, Tacita, SWM and from the automotive scene such as Volkswagen (Rinaldi Eurocar Italia dealer) and Volto Italia. The Scandinavian brand will bring the new 100% electric compact SUV Volvo EX30.

The presence of these automotive exhibitors indicates the strong interest that the event is gaining over the years not only among enthusiasts and non-enthusiasts of the bike and e-bike world, but also among lovers of 360° sustainable mobility and urban mobility.
BikeUP is not just exhibitors, in fact the long free open-air weekend in Turin will be characterized by its strong experiential nature with the numerous test rides, the entertainment of the kids area and the "taste e-bike tours" (already almost all sold out).

bikeup Bergamo

For the first time in the history of the Festival, in fact, some e-bike tours, called "e-bike tours of Taste", will have food and wine stops, which will allow participants on the bike to get to know some specialties proposed by the Masters of Taste and to get closer to the other agri-food valorization projects promoted by the Turin Chamber of Commerce such as the selection of Torino DOC wines and the Torino Cheese dairy selection. Each "e-bike tour of Taste", lasting approximately one hour, will be associated with a category of Masters of Taste such as, for example, chocolate shops, ice cream shops, wine shops, pastry shops. Every day, for each category, there will be a different Maestro to welcome the participants.

Finally, BikeUP Torino 2024 will host a panel entitled "Riding the change: bike to work from concept to action". It will be held on the inaugural day of Friday 24 May and aims to expose the most current issues of bike to work, mobility management and to guide companies to help reduce environmental impact and improve mobility. Further details on the tenth edition of BikeUP will be reported on the official website of the event

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