An increasingly sought-after destination to spend a holiday among villages, paths, nature and the over 200 beaches that overlook a sea with an extraordinary variety of colors.
Source: press release
The Island of Elba is this, but also much more: it is adventure, adrenaline and freedom, thanks to the strong outdoor vocation that has become increasingly established in recent years, making the Pearl of the Tyrrhenian an unmissable destination for sportsmen and enthusiasts of the 'active in every season, even in winter, with temperatures from eternal spring.
Due to its ideal size and the presence of tracks suitable for all levels, the island is in fact much loved by bikers, amateurs and professionals, who travel the length and breadth of over 400 km of road and trail routes. From the quietest and most panoramic tracks to the most challenging and demanding ones, cycling on Elba means immersing yourself in the vegetation, colors and scents of the Mediterranean scrub, admiring natural wonders such as Monte Calamita to the south east or the remains of past eras such as terraces of the ancient mines to the north.
In such a fertile and dynamic context, SCOTT (a Swiss manufacturer of bicycles, winter equipment, motorcycle equipment and sportswear) has laid the foundations for a 360 ° collaboration with the island, which will include a series of projects aimed at to enhance sport and outdoor life. The common goal is clear and simple: to develop a series of activities in total synergy by exploiting SCOTT's territory and know-how.
"The sponsorship with Elba Island is strategic for SCOTT Italy as it will allow us to create and support projects that will enhance all our market segments" - says Ivano Camozzi, Brand Manager of SCOTT Italy - "We have known the organizational staff for some time of the Capoliveri Bike Park and of Visit Elba and we are convinced that there are all the conditions for a profitable and long-lasting collaboration. We are very happy to take this path that focuses on the experience and enhancement of sport and the territory. We can't wait to get on track and start this adventure ”.
CAPOLIVERI LEGEND CUP
The partnership is part of the national and international sporting events organized on the island in the last period, which have helped to strengthen in a short time its image as an ideal place for amateur and professional sport: Elba hosted the MTB Marathon World Championships in 2021 thanks to the proven experience of the Organizing Committee of the Capoliveri Legend Cup, and for years it has been the destination chosen by the Italian National team for early season training, as well as a stage of the Internazionali d'Italia Series MTB with the Capoliveri Legend XCO.
“A little spirit of adventure is enough to discover the secrets of the“ other Elba ”, the one less frequented and known by seaside tourism. This is precisely the spirit of the many bikers who come every year to ride on our roads and tracks, immersed in nature. " - comments Niccolò Censi, coordinator of Gestione Associata Turismo all'Elba - "We have identified SCOTT Italy as the ideal partner to continue on this path and push more and more, as a real biker would do: we want more and more people, enthusiasts or curious looking of new experiences, can explore Elba on two wheels. The boom in bookings not only of professionals and sportsmen, but in general of tourists looking for a natural oasis with a varied tourist offer - continues Censi - is already bringing record numbers for the summer season that has just begun, thanks also to strategic connections such as the recent new Elbe-Bologna route, which makes it reachable in a few hours from all over Europe ".
CAPOLIVERI BIKE PARK
