Source: press release
Numerous initiatives dedicated to the public and industry professionals will animate the Finale promenade during the final stage of the international Enduro World Series mountain bike circuit.
Starting from Saturday 3 October until Monday 5 inclusive, Piazza Vittorio Emanuele II and the seafront of the Ligurian town will be transformed into one of the most active and populous paddock areas of the entire mountain bike season.
The first edition of FLOW - Finale Ligure On Wheels - is preparing to host the most important brands in the sector which, in parallel to support the teams and drivers in the race, will exhibit the 2016 news, giving life to various entertainment activities aimed at both the public and to sector employees including dealers and shops.
From the paths along the special stages, where the cheering will be intense and noisy, to the colorful promenade animated by the speaker and the big screen from which to follow the gaps between the riders in real time, the leitmotif of this exciting long weekend will be mountain biking. , lively protagonist of the Finale area.
For all the public we remind you that the Bike Hotel of Finale association will distribute bells for cheering in the main entrances of the Special Stages.
In the square you will find the SRAM Big Truck for the technical assistance of riders and also available to the curious and enthusiasts to explain the characteristics of their components.
On the other hand, several companies will present the new range and the 2016 products including: SCOTT, COMMENCALl, IBIS, DEVINCI, ANCILLOTTI, CUBE and MUSTACHE with the BOSCH motorized E-Bikes, among the MICHELIN and SHIMANO components, while in clothing and accessories ALPINESTARS , FIVE TEN, ENDURA, NORTHWAVE, RESOLVBIKE and many more.
But the journey doesn't end there. BOSCH launches a challenge destined to leave its mark, a link between the two events, the Italian FLOW and the Roc d'Azur in France. Some daredevil media, in fact, will reach the Roc d'Azur on a mixed fleet of pedal assisted bikes starting right from Finale Ligure! The goal of this initiative, the Ride To Roc, is precisely to raise awareness and promote the use of E-Bikes as a means of transport in all respects. Take a trip to the CUBE stand, where BOSCH is based and get an idea of what level of efficiency these engines are reaching and the possibilities that open up with an e-bike.
In addition to presenting the news, various companies will directly involve the public with dedicated activities and initiatives. Here are some of them:
MUSTACHE
E-bike test of all models – Saturday, Sunday and Monday 2 guided tours are scheduled per day 9/30, 11/-30 (reservations at [email protected])
ANCILLOTTI
Bike Test new 2016 models - The multi-purpose enduro FRY 27,5 and the DHY 27,5 will be able to be tested.
DEVINCE
National preview of the 2016 range. Possibility to test the bikes in combination with 9-44t Cassette, TRSr Carbon Wheels and TRSr Carbon Crank on Spartans.
ENDURA
Ability to access the special promotion on Singletrack Lite gloves.
FIVE TEN
Free gadget for those who buy 1 pair of Five-Ten in any Finale shop. Contact the stand to find out about local dealers.
RESOLVBIKE:
invitation to participate in the shoot and win contest. Here is information on how to take home a supply of Resolvbike to thoroughly clean your bike.
FLOW awaits you in Finale Ligure!
For more info: [email protected]
