Warner Bros. Discovery (WBD) Sports and Monster Energy are proud to announce a new long-term partnerships for the WHOOP UCI Mountain Bike World Series.
Source: press release
Monster Energy becomes main partner of the WHOOP UCI Mountain Bike World Series, taking on the role of official partner for energy drinks As part of the agreement, the global energy drink giant will be present with WBD Sports in all 14 events , bringing new energy and engagement to fan activities, enhancing the WHOOP UCI Mountain Bike World Series experience both on the track and live.
The partnership builds on Monster Energy's longstanding commitment to the mountain bike industry, which has supported some of the sport's most iconic athletes since its founding, including Sam hill , Steve Peat e Brendan Fairclough . During the 2025 season, several Monster Energy athletes reached the podium at the World Cup Downhill UCI, including Amaury Pierron , Marine Cabirou , Lori's vergier , Luke Shaw , Thibaut Daprela e Troy Brosnan This agreement will further expand Monster Energy's presence at mountain bike events and support WBD Sports' mission to grow the sport globally.
Beyond mountain biking, Monster Energy has established itself in the broader cycling world, thanks to its investments in athlete development programs, including Freestyle BMX.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “We are absolutely delighted to welcome Monster Energy as the title partner of the WHOOP UCI Mountain Bike World Series. Securing a brand with Monster Energy's reputation is a testament to the passion and dedication our teams have shown since taking over the organizational and promotional aspects of the series. The Monster Energy team has exciting plans for next season and beyond, and we look forward to working closely with them to bring this new partnership to life.”
Daniel McHugh, Chief Marketing Officer of Monster Energy, said: “Mountain biking is one of the most innovative and exciting disciplines in world sport, and the WHOOP UCI Mountain Bike World Series represents the pinnacle of competition. Monster Energy has a long history of supporting athletes and events that push boundaries and inspire fans, and we are proud to partner with Warner Bros. Discovery Sports to enhance the experience for riders and spectators around the world. We are thrilled to bring our energy, creativity, and passion for the sport to every stop of the series.”
Cody Dresser, Vice President of Action Sports at Monster Energy, said: “Mountain biking has always been part of Monster Energy’s DNA. The riders, the culture, and the fans share the same spirit that drives everything we do: pushing boundaries, taking risks, and pushing the boundaries. Partnering with the WHOOP UCI Mountain Bike World Series gives us an incredible platform to support the sport at every level. Fans can expect a continued presence from Monster Energy throughout the 2026 season, with dynamic on-site events that celebrate the athletes and bring the passion for the sport directly to fans around the world.”
The 2026 season will start on May 1st with the Race of South Korea , which will mark the return of the UCI Mountain Bike World Cup to the Asian continent for the first time in 25 years.
