Warner Bros. Discovery (WBD) Sports Europe and RockShox are proud to announce a new long-term partnership, naming RockShox the Official Suspension Partner of the WHOOP UCI Mountain Bike World Series.
Source: press release
An innovative leader in mountain bike suspension since 1989, RockShox has been at the forefront of the sport for nearly four decades. From the introduction of the first production suspension fork to pioneering advanced technologies like Flight Attendant, RockShox continues to shape the future of racing and cycling.
Part of the SRAM family since 2002, RockShox offers riders of all disciplines suspension that responds smoothly to changing conditions, enhances control, and inspires confidence on every ride.
This new partnership builds on RockShox's longstanding dedication to competition. A consistent presence at the UCI Endurance and Gravity World Cups since the sport's formative years, RockShox and WBD Sports share a deep heritage in the WHOOP UCI Mountain Bike World Series, rooted in performance, progress, and the relentless pursuit of pushing boundaries.
Chris Ball, vice president of cycling events at WBD Sports, said: “RockShox is renowned in the mountain bike world for being at the forefront of suspension technology and its products have helped carry countless athletes to the top step of the podium in cross-country, in downhill and in enduro.
“This new five-year partnership builds on WBD Sports and RockShox’s strong foundation in the mountain bike industry and will foster greater integration in the upcoming Series.”
Sander Rigney, Vice President of RockShox, said: “UCI World Cup racing has shaped RockShox’s DNA since the beginning. It’s where we develop, test, and demonstrate the innovations that drive the sport into the future. Partnering with the WHOOP UCI Mountain Bike World Series reinforces our commitment to racing and to the next generation of riders, those who are shaping the trajectory of the sport and culture for the future.”
After 12 rounds of world-class racing, the 2025 WHOOP UCI Mountain Bike World Series moves to Les Gets, Haute-Savoie (France) for the Cross Country and Downhill from 28th to 31st August. One last European stage remains in the Bike Kingdom, Lenzerheide (Switzerland), before the series crosses the Atlantic for the final two races in the Olympic region of Lake Placid (USA) and Mont-Sainte-Anne (Canada).
Live and on-demand coverage of every race is available across WBD channels and platforms, including Eurosport (Europe) and TNT Sports (UK and Ireland), with streaming on HBO Max and discovery+, as well as worldwide through WBD broadcast partners.
