The Italian company strengthens its position in international gravel and anticipates the launch of the new Extreme X shoe
Northwave further consolidates its role as a reference in the global gravel scene by signing a multi-year partnership with The Traka, one of the most popular and recognized gravel competitions in the world. The agreement, valid for the seasons 2026 and 2027, represents a strategic step in the growth of the Italian brand in one of the most dynamic segments of the cycling scene.
Born in Girona in 2019 and today part of the Gravel Earth Series, The Traka has become in just a few years a symbolic event for European and international gravel. With competitive distances ranging from 100 to over 500 km, the event attracts thousands of riders from all over the world, offering a format capable of combining performance, adventure and community spirit.
The edition 2026 will take place from 30 April at 3 May: registrations are already open and more are expected 3000 athletes from more than 60 countries, supported by an increasingly significant presence of creators, brands, media and enthusiasts, confirming Girona as one of the main global gravel hubs.
The partnership with The Traka is part of a structured development path of Northwave in the gravel world and paves the way for the launch of the big news planned for the 2026: Extreme X, the new top of the range footwear dedicated to Fast Gravel, MTB Cross Country and Marathon, which will be presented in the first quarter of the year.
“Gravel has become much more than a discipline: it is a cultural language, and Girona is its natural capital,” explains Thomas Brandolini, General Manager of Northwave.
“The Traka isn't just a race, it's an ecosystem where performance, travel, and community coexist. Joining it means Northwave further strengthening its presence in a constantly growing sector, also thanks to the upcoming launch of the new Extreme X.”
