Mondraker USA will be operational from January 2024 and will serve the United States from its new base camp in Boulder, Colorado.
Source: press release
Thanks to a team of professionals with decades of experience in the bicycle industry, Mondraker USA aims to meet the needs of the American market as it should be, focusing above all on customer service. After the recent opening of a new important European base in Italy, Mondraker continues to expand.
The United States has always been at the top of our wish list, surrounded by a big red circle. We just had to wait for the right moment. We have always considered that Mondraker's identity as a brand really suits the tastes and demands of the American market, and after a short period of work with distributors we came to the conclusion that strategically it made more sense to open a base here and thus develop the true potential of our brand in the same place that invented mountain biking – Miguel Pina, CEO of Mondraker
OFFICES, WAREHOUSE, CUSTOMER SERVICE AND TECHNICAL ASSISTANCE, ALL ON AMERICAN SOIL
Mondraker USA is made up of a team of professionals: Chris Bogue, one of the most experienced people in the outdoor and cycling sector at a national level, will lead as the new General Manager of Mondraker in the USA, while Eric Richter will be his hand and marketing manager . Eric brings with him a wealth of knowledge gained in companies such as Giro Sport Design.
I'm really excited about the opportunity we have to bring Mondraker to the US market and establish our team in Boulder, right at the foot of the Rocky Mountains. This location will be our hub for the brand and will allow us to share the unique magic of Mondraker bicycles with cyclists and retailers across the country – Chris Bogue, General Manager Mondraker USA
