Mondraker's story would not be the same without our presence in Italy. Of our more than 20-year history, 18 have been in the hands of the Italian distributor DSB, headed by Davide Bonandrini. A union that has given us recognition and total affirmation as a brand in the Italian territory all this time, thanks to the great work developed by Davide and DSB.
Currently, from our Mediterranean location in our headquarters in Elche, Alicante, we have been able to understand the needs of the Italian market, its customers and its culture, in the same way we have done in other European markets such as France, UK or Germany. The Italian market has synergies very similar to the Spanish one, which help us to better understand and know the customer's style, culture and a mutual passion for cycling and quality bicycles.
Direct entry as Mondraker Italia is a step forward in our growth as a brand and in our contribution of quality in a market as important to us as the Italian one. A direct arrival which will mean very important advantages for shops and end customers:
- Centralization of all departments such as customer service, sales, accounting, warranties and marketing.
- Direct contact with our specialists in each department.
- Increased level of competitiveness and quality to be able to provide more tools to improve sales, after-sales service and brand image.
- Financial benefits with the full support of our central accounting department.
- Full, real-time access to product stock, as well as spare parts, clothing, accessories, stands and shop decorations.
- Support of a new marketing structure to give full coverage to product tests, social networks, new launches and events.
THE POST BY DAVIDE BONANDRINI (DSB)
OUR PROJECTS FOR THE FUTURE
Direct entry into the Italian market has the main objective of improving and elevating our presence as a brand, relying on a current customer portfolio that has reacted very positively to this business movement. Over 75% of customers who have already worked with Mondraker in Italy this year have registered in our system and are already part of the new Mondraker Italia structure.
With the aim of achieving rapid, efficient and positive regulation, the head of the Italian market will be Jerónimo Vázquez who, with over 25 years of experience in the sector, will have a complete sales network throughout the country, with direct employees who they work exclusively for Mondraker.
We are proud and confident that our current collection and future brand launches will continue to generate great expectations in our Italian customers and friends, in order to make Mondraker a better brand, not only in Italy, but around the world.
At Mondraker we are enthusiastic about this new step in our market strategy and we want to convey all our confidence to continue improving the brand image in Italy. Thanks again for the excellent work provided by DSB and we confirm that on 1st September 2023 Mondraker enters the Italian market directly as Mondraker Italia.
