The Italian Bike Festival pushes on the pedals and is already looking to the future. The seventh edition of the international exhibition dedicated to the world of biking and slow mobility organized by Taking Off with the support of APT Servizi Emilia-Romagna will take place from Friday 13th to Sunday 15th September 2024. For the third time in a row the event will be held at Misano World Circuit.
Source: press release
The Italian Bike Festival, a real outdoor fair with free entry which last September attracted over 53 thousand visitors, consolidates itself as a point of reference for enthusiasts, buyers and economic operators thanks to the innovative exhibition format, the possibility of participating in bike tests of exhibiting companies and a structured program of in-depth meetings and dynamic and training activities for "cyclists" and the whole family.
In detail, the numbers for 2023: over 600 brands present; The exhibitors come from 17 countries; more than 25 thousand bike tests carried out during the event; 300 accredited media; 20 in-depth meetings with the involvement of 50 key speakers from the bike world in the Talk Turismo Arena. Over 50% of the audience came from Emilia-Romagna, Friuli Venezia-Giulia, Veneto, and Trentino Alto-Adige; 10,5% from Lombardy, Piedmont, Val D'Aosta and Liguria, 29,3% from Tuscany, Umbria, Lazio and Marche, the remaining 6,1% from Central-Southern Italy and the islands. 4% of visitors were foreign, coming in particular from Spain, the United Kingdom, France, Germany, the Netherlands, Belgium, Sweden and Denmark. The peak attendance was on Saturday 16 September with 22 thousand guests.
Confirming itself as an unmissable event for dealers and professional operators, the sixth edition of the Italian Bike Festival also gave voice to the industry with scientific moments through the General States of Bicycles 2023, the final stage of the Be Off – Cycling Meeting Hub circuit. Four round tables with the participation of 26 speakers who talked about Bike Economy, Sport, Smart City and Lifestyle. Between live streaming and subsequent viewings, the quota of 1.200 views has so far been exceeded.
IBF Italian Bike Festival
IBF is the international bike show that has attracted the attention of the European market since 2018. Today it is the leading European platform for the bicycle and soft mobility market. Three days in which the industry represented by over 600 sector brands has the opportunity to connect with end consumers, commercial partners and the media. It is at IBF that new trends and innovation are presented. An opportunity to generate networks, confirm one's leadership with the general public and present new products to the market. There is no shortage of round tables and workshop moments aimed at the concrete enrichment of thought or direction on extremely current topics such as sustainable soft mobility and cycle tourism.
