Fantic Bikes presents its new website, designed to offer a complete digital experience and guide users throughout the entire discovery and purchase process.
The new platform is not a simple showcase: it is a dynamic space that guides the user from exploring the range to purchasing in-store, thanks to the introduction of the system Click & Collect, which perfectly integrates online and retail.
Founded in 1968, Fantic Motor has built its identity on a rebellious spirit and a strong racing vocation. This DNA is now also reflected in Fantic Bikes, which is engaged in a new phase of development in the off-road and e-MTB world.
The launch of the site is part of a broader brand evolution project, which also introduces the new claim #makeitfun and a renewed graphic language.
"The new website is much more than a digital update," comments Nicola Baggio, General Manager of Bikes at Fantic Motor. "It's a tool designed to showcase our products and strengthen our relationship with our dealer network, which remains central to the Fantic experience."
Developed in collaboration with Arsenalia, the project gives life to a model drive-to-store, capable of connecting digital channels and points of sale.
This launch marks the first step in a new phase for Fantic Bikes, with important innovations expected during 2026.
👉 Find out more: www.fanticbikes.com
