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Extreme Racing Shox Acquired by Former Crankbrothers CEO

A group of private strategic investors led by former Crankbrothers CEO Gaspare Licata has acquired a majority stake in Extreme Racing Shox (EXT).

A smiling man in a white suit in a natural landscape with green trees.
The logo of the Italian Cycling Federation on a laptop screen.

The new ownership will invest in technology and product innovation, while strengthening international distribution and manufacturing operations.

Source: press release

The investment will strengthen the partnership between existing shareholders and enable EXT to build on its engineering expertise and enduring legacy.

A year of changes

The passing of EXT's founder and CTO, Franco Fratton, in April 2025, marked a significant milestone for the company. Under Fratton's leadership, EXT built its reputation on meticulous engineering and top-notch performance. Former owner Katia Persico believed that new investment and an experienced management team were essential to securing the company's future.

A longtime friend of both Fratton and Persico, Licata felt a responsibility to help guide EXT into its next phase: growing the company while preserving the craftsmanship, authenticity, and human connection that have defined its culture to this day.

The investment and new leadership framework will honor Fratton's legacy while providing additional funding to drive the next chapter of technology innovation.

Expertise and shared vision

Licata, who entered the cycling industry in 2009 and revitalized Crankbrothers' market presence during his tenure as CEO, has long coveted EXT's engineering and manufacturing capabilities. He sees great potential in the company's proven technology platforms, its motorsports engineering pedigree, and the wealth of talent within its workforce.

Gaspare Licata said: “I have admired the EXT factory, its engineering culture, and the people who work there for years. This acquisition allows us to build on this foundation with the flexibility and focus that a privately owned company allows. The company has untapped potential in both cycling and motorsports, and I am committed to honoring its legacy while pushing it to realize that potential.”

Katia Persico stated, “After Franco's passing, it became clear that the company needed partners who understood both our values ​​and the brand's technical depth. While larger companies expressed interest, what mattered most to me was preserving EXT's technical excellence and relationship-based approach. Gaspare and his team share this philosophy, and that's why this partnership made sense.”

Looking at the future

Under the new ownership structure, EXT plans to invest in new technologies that enhance the performance of its products. The company will strengthen its relationships with global dealers and distributors and enhance its supply chain capabilities, while preserving its high-precision manufacturing model based in Italy. EXT will continue to serve as a research and development partner for leading motorsports teams and bring advanced suspension solutions to market segments such as mountain biking, motocross, e-moto, UTV/SSV, ​​ATV/Quad, and kartcross, where the brand already offers a full range of products to its consumers.



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