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PORSCHE enters the e-bike world: interesting developments

Porsche acquires a stake in Fazua and plans a joint venture with Ponooc. The future is electric.

Porsche eBikes, Taycan Turbo Cross Turismo
Taycan Turbo Cross Turismo electric with Porsche Rotwild E-bikes on the outside

According to Porsche's media portal, Porsche is further expanding its involvement in the electric market but especially in eBikes. The Stuttgart-based sports car manufacturer has acquired a stake in fazua (there is talk of a 20% but with the aim of fully absorbing it), and has established a strategic partnership with Ponooc Investment BV.

FAZUA AND PONOOC

Who are Fazua and Ponooc?
fazua is a German brand among the first to offer minimal electric motors, so we can define it as one of the pioneers of compact power units, which gave life to the category of light e-bikes. Founded in 2013 in Ottobrunn, near Munich, the company has 100 employees and we find its products already on different bike brands (Canyon, Trek and Focus just to name 3).

ponooc it is nothing more than a venture capital fund based in the Netherlands. Its focus is on sustainable energy and mobility-related businesses. Surely if Porsche will invest in this environment, this company will no longer be “at risk” for a long time. With Ponooc, Porsche will launch two joint ventures, which will have developments in the field of electric mobility. The first plans to produce the next generation of Porsche eBikes, which will certainly be on the top of the range, while the second will focus on the development of solutions dedicated to the micro mobility market.

COLLABORATIONS

Although the Stuttgart brand collaborates with red deer for several years (in 2021 they developed the two models eBike Sport and eBike Cross), Porsche has been moving more and more convinced in the pedal assisted bike market.

With Rotwild the products were excellent but in Porsche, to justify the prices of the very high range, the goal will be to set trends and propose original and innovative solutions. So research and development first and foremost.

History of the

porsche_taycan_turbos_1200px

In 2019, Porsche unveiled the Taycan as the brand's first all-electric sports car. Almost 40% of Porsche cars delivered in Europe in 2021 were already electrified, i.e. plug-in hybrids or fully electric models. Worldwide, the share was just under 25%.

From there, in March 2021, the presentation of the first e-bike models with the collaboration of Rotwild and now, in 2022, it is preparing for the big leap: integrating the specific know-how of the market thanks to Fazua and putting it on the market thanks to Ponooc, which has a wide portfolio of initiatives in micro mobility and platforms mobility.

The establishment of the joint ventures as well as the Fazua transaction are cleared by the relevant antitrust authorities and therefore Porsche will not disclose further details until these reviews have been completed.

Like it or not, an electric future lies ahead. Greener for everyone! … .Always if we find the right solutions to dispose of lithium.



Written by

[email protected] I am a fan of everything that has 2 wheels: at a young age I practiced road and track cycling (Italian Allievi champion). At the age of 18 I passed into the cross country competing at national/international level as an Under23. Past Elite, I made the choice to take things more lightly from a training point of view, and my love for gravity disciplines was born, training me as an FCI MTB instructor and guide. Now I have made passion my profession by managing 2 MTB centers on the island of Elba (Bike Center Elba and Elba MTB), creating the FANTAmtb and telling in an ironic but professional way everything that revolves around MTB thanks to 365mountainbike and 365TV (YouTube'PULITI dentro BIKER fuori').

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