According to Porsche's media portal, Porsche is further expanding its involvement in the electric market but especially in eBikes. The Stuttgart-based sports car manufacturer has acquired a stake in fazua (there is talk of a 20% but with the aim of fully absorbing it), and has established a strategic partnership with Ponooc Investment BV.
FAZUA AND PONOOC


Who are Fazua and Ponooc?
fazua is a German brand among the first to offer minimal electric motors, so we can define it as one of the pioneers of compact power units, which gave life to the category of light e-bikes. Founded in 2013 in Ottobrunn, near Munich, the company has 100 employees and we find its products already on different bike brands (Canyon, Trek and Focus just to name 3).
ponooc it is nothing more than a venture capital fund based in the Netherlands. Its focus is on sustainable energy and mobility-related businesses. Surely if Porsche will invest in this environment, this company will no longer be “at risk” for a long time. With Ponooc, Porsche will launch two joint ventures, which will have developments in the field of electric mobility. The first plans to produce the next generation of Porsche eBikes, which will certainly be on the top of the range, while the second will focus on the development of solutions dedicated to the micro mobility market.
COLLABORATIONS


Although the Stuttgart brand collaborates with red deer for several years (in 2021 they developed the two models eBike Sport and eBike Cross), Porsche has been moving more and more convinced in the pedal assisted bike market.
With Rotwild the products were excellent but in Porsche, to justify the prices of the very high range, the goal will be to set trends and propose original and innovative solutions. So research and development first and foremost.


History of the

In 2019, Porsche unveiled the Taycan as the brand's first all-electric sports car. Almost 40% of Porsche cars delivered in Europe in 2021 were already electrified, i.e. plug-in hybrids or fully electric models. Worldwide, the share was just under 25%.
From there, in March 2021, the presentation of the first e-bike models with the collaboration of Rotwild and now, in 2022, it is preparing for the big leap: integrating the specific know-how of the market thanks to Fazua and putting it on the market thanks to Ponooc, which has a wide portfolio of initiatives in micro mobility and platforms mobility.


The establishment of the joint ventures as well as the Fazua transaction are cleared by the relevant antitrust authorities and therefore Porsche will not disclose further details until these reviews have been completed.
Like it or not, an electric future lies ahead. Greener for everyone! … .Always if we find the right solutions to dispose of lithium.
