The new 365 Mountainbike column is born
There's a different way to experience e-MTB. A way less tied to performance, time trials, or the pursuit of the perfect trail at all costs. A way made of friendship, discovery, sharing, and days to remember.
From this idea was born “The e-MTB according to Mingus Matera”, the new 365 Mountainbike column that will accompany us over the coming months through the trails of Verbano Cusio Ossola, describing a more relaxed, authentic and excursionist approach to electric mountain biking.
Who is Mingus Matera?
Mingus Matera is first and foremost an enthusiast. One of those who has found in e-MTB not just a means, but a new way to experience the mountains.
Over time he created the Facebook page “e-MTB Verbano Cusio Ossola”, which has become a point of reference for many riders who share the same philosophy: pedaling without the worry of performance, experiencing the area, stopping to enjoy a view, taking a group photo and ending the day with a delicious meal at a refuge.
Through his stories, outings with friends, and images shared on social media, Mingus has built a small community of people who see the e-bike as a tool for freedom and togetherness.
The e-MTB as an experience
The electric mountain bike has changed the way we experience trails. It has opened the doors of the mountains to countless people who perhaps no longer had the desire, time, or simply the interest to approach every outing as a physical challenge.
And there's nothing wrong with those who experience cycling with the thrill of effort, training, and performance. It's just a different approach.
The e-MTB was also created for this: to allow more people to experience the mountains. To extend excursions, reach incredible views, share a day with friends of different levels, and put the journey rather than the time trial at the center.
And this is precisely the philosophy we will find in Mingus Matera's column.
Discovering Verbano Cusio Ossola
Through the eyes of Mingus and his group of friends, we will discover the extraordinary VCO region, made up of hidden valleys, mountain pastures, scenic trails, and refuges where time seems to slow down.
These won't be simple technical reports or trail guides. They'll be tales of days lived.
There will be group selfies, stops at mountain huts, chats over polenta, leisurely pedaling, and that sense of friendship that's often the real reason people get on their bikes.
Because for this group of e-bikers, experience comes first.
A new project for 365 Mountainbike
With this new column, 365 Mountainbike also wants to tell the more human and excursionist side of electric mountain biking.
An ever-growing world, made up of riders who seek above all excitement, nature, and sharing.
“E-MTB according to Mingus Matera” will therefore be a journey into a different way of experiencing fat wheels: more relaxed, more social and perhaps, for this very reason, even closer to the essence of the mountains.
So all that's left to do is prepare the bike, charge the battery, and set off together on the next adventure.
